This flower brand is refusing to sell red roses on Valentine's day and this is why
'Red roses, it’s over,' Bloom & Wild are refusing to sell them

While red roses have long been associated with Valentine's Day gifts, this may be about to change. UK flower subscription service Bloom & Wild are starting an anti-red roses movement and won't be selling any this Valentine's day.
They have said: “Bloom & Wild knows real love isn’t all roses. It’s more complicated than that.”
The company has said that last year the majority of their customers opted for bright and pastel bouquets over the traditional red roses. They have announced that “their customers don’t buy into clichés so this year it [Bloom & Wild] isn’t selling them”.
A post shared by Bloom & Wild (@bloomandwild)
A photo posted by on
Bloom & Wild have said they found 58 percent of customers said they thought roses were cliché. Well over half (70 percent) said they would prefer a more unique, thoughtful gift, while 38 percent said roses feel like a last-minute choice with little thought and 70 percent said they would appreciate the gesture but would have wanted something else.
Bloom & Wild instead have curated a new range of bouquets, inspired by the “complexity of modern relationships”. They want to help make Valentine's Day gifts personal, so senders can put thought into their bouquets and show their partner they know them.
What is in the new collection?
Anoushka is a range of pastel bridal roses, a perfect and thoughtful gift for a newly engaged couple.
The Vivienne bouquet has pink and lilac roses which symbolize happiness, a sweet gesture of love.
The Ruby features rare celosia, anemone, and deep calla lilies ‘oozes passion,’ and are the more expensive, bougie choice.
The Toyin bouquet is a statement bouquet full of orange roses and blue hydrangeas, for those who love a pop of colour.
The Drew is for relationships full of energy, lively bright coloured tulips.
The company has broken up with red roses and this year will be providing a bright, colorful selection of personal and unique bouquets. Valentine’ day should be about showing your loved one you know them. So there will be no ticking of boxes or generic gestures at Bloom & Wild this year.
-
-
What is "Zoom fatigue" and how do we prevent it?
If Zoom makes you sleepy, you’re not the only one. Zoom fatigue is real!
By Naomi Jamieson •
-
This genius bikini hack is making us excited for summer
Buying new bikinis is so last year. With this bikini hack, it's all about repurposing
By Kudzai Chibaduki •
-
Monthly horoscope 2021: what does March have in store for your zodiac sign?
Your monthly horoscope for March 2021 is finally here - so you can get a glimpse of how this month will go for your zodiac sign...
By Athena Antares •
-
Lovense Lush 2 review: is this sex toy worth playing with?
A small but mighty wearable vibrator focused on G-spot stimulation
By Victoria Beardwood •
-
This Ella Paradis sex toy is an incredible $110 off
Talk about one hot deal!
By Naomi Jamieson •
-
This is the adorable gift everyone has been buying for their loved ones since the pandemic started
A bloomin’ wonderful gift
By Naomi Jamieson •
-
Sexual positions and emotional investment: how are they connected?
Is a combo of sexual positions and emotional investment the key to real intimacy?
By My Imperfect Life •
-
Cute virtual Valentine's Day date ideas that'll actually feel special
Need help with some virtual Valentine's Day date ideas? Here's some inspiration...
By Sagal Mohammed •
-
Attachment styles in relationships: are you anxious, avoidant, dismissive or secure?
Delve into the four attachment styles and see how they affect your relationships
By My Imperfect Life •
-
The best stay at home date ideas for when you can’t leave the house
Moving date night inside doesn't have to be dull with these stay at home date ideas for couples...
By Gina Tonic •