Love or loathe them, there's no denying that the Kardashians are some of the most influential people in the world. The family has a ton of business ventures to its name, including a number of beauty brands launched in recent years.
The youngest member of the clan Kylie Jenner is no exception, with make-up and skincare brands Kylie Cosmetics and Kylie Skin now under her belt. Launched in 2019, the latter soon became the best selling skincare brand in the United States, according to Business Wire – the same year Kylie was named the youngest billionaire in the world at just 21.
During the ongoing Covid-19 pandemic, many brands have started producing hand sanitizer in response to the massively increased demand, including the aforementioned Kylie Skin. Launched January 5 the sanitizer contains 80% alcohol with glycerin, and costs $7 or £5 a bottle.
A post shared by Kylie Skin by Kylie Jenner (@kylieskin) (opens in new tab)
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But several consumers have taken to social media to criticize this new launch, saying that Jenner is (somewhat unnecessarily) profiting from the pandemic – and that the hand sanitizer is pretty expensive to boot.
"Not Kylie trying to capitalize off a pandemic," wrote one Twitter user, while others added: "Is this a joke? Seriously cashing in on a global pandemic? Low!!!!!!!!" and: "she is cashing in on a global pandemic that has killed millions of people".
kylie jenner said a billion dollars is not enough lmao let me keep capitalizing off of poor people in the middle of a pandemiclike if u actually wanna help make it free or rot https://t.co/lYXQ1QL80gDecember 31, 2020
lemme rephrase: she is using her well known face & name (that she got from selling MAKEUP) to market and capitalize off of a current NECESSITY. she is cashing in on a global pandemic that has killed millions of people, to me that makes her a ~bad person~ :)January 6, 2021
Not Kylie trying to capitalize off a pandemic https://t.co/NnfHmk8v37January 7, 2021
Is this a joke? Seriously cashin in on a global pandemic? Low!!!!!!!!December 31, 2020
However, others have pointed out that Kylie has already donated $1 million to healthcare workers in Los Angeles, as well as sending a lot of the hand sanitizer to hospitals at the start of the pandemic last year.
One user defended the recent launch, writing "Kylie donated a bunch of hand sanitizer to my hospital when the pandemic started! They came in handy when everyone was hoarding, Thanks Kylie!"
Kylie donated a bunch of hand sanitizer to my hospital when the pandemic started! They came in handy when everyone was hoarding, Thanks Kylie! pic.twitter.com/4oO0Xo90NBJanuary 7, 2021
What are your thoughts on the criticism? Either way, this launch has certainly ruffled some feathers...
Lucy is a beauty journalist who has written for titles including Marie Claire, Cosmopolitan, OK!, woman&home and Women's Health, as well as regularly contributing to My Imperfect Life. Her work covers everything from skin and haircare tips to trying and testing the latest beauty launches, and interviewing celebrities and experts. A certified dog person, her other interests include mental wellbeing, books, piña coladas and not getting caught in the rain.
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