Bath & Body Works has launched a dessert-inspired line for Valentine's Day

The store has added to its famous Bake Store range with new, mouthwatering scents

selection of colored bath bombs on orange background
(Image credit: Svetlana Monyakova via Getty Images)

Who doesn't love a bit of Bath & Body Works? Nobody that we know, that's for sure. The American institution has just rolled out its annual Valentine's Day line and, naturally, we want to buy everything.

"Bath & Body Works Bake Shop is NOW OPEN!" the brand announced in a post on Instagram. "We've whipped up a menu of 50+ new treats to satisfy your sweet tooth! Who’s ready to INDULGE?!"

The new products add to Bath & Body works existing "Bake Store" range, all of which are inspired by desserts and make perfect gifts. And while you can definitely argue that Valentine's Day is all just a big marketing ploy, we'll take any excuse for a little self gifting. 

The 14 new scents include delicious treats like Raspberry Jam Donut, Strawberry Pound Cake, Coconut Cream Pie, Pineapple Pancake and Bubbly Rosé. (While they all smell good enough to eat, it's probably best that you don't.)

Sounds divine, right? Keep reading for a few of the Bath & Body Works Bake Store products that we've got our eye on.

What to buy from the Bath & Body Works Bake Store 

Adding these to our online baskets, stat.

Would it be too much to use all of these at the same time? Asking for a friend.

Lucy is a beauty journalist who has written for titles including Marie Claire, Cosmopolitan, OK!, woman&home and Women's Health, as well as regularly contributing to My Imperfect Life. Her work covers everything from skin and haircare tips to trying and testing the latest beauty launches, and interviewing celebrities and experts. A certified dog person, her other interests include mental wellbeing, books, piña coladas and not getting caught in the rain.