#BeautyForUkraine: How beauty salons are pledging their support for Ukraine

Salons are pledging to donate a days revenue to Ukraine relief under the hashtag #BeautyForUkraine

A woman with nails painted in the colors of the Ukrainian attends a mass rally of the opposition on Independence Square in Kiev on February 9, 2014. An estimated 70,000 pro-Western Ukrainians thronged the heart of Kiev on Sunday vowing never to give up their drive to oust President Viktor Yanukovych for his alliance with old master Russia. Wearing blue and yellow ribbons -- the colours of both Ukraine and the European Union -- the crowd sreceived a religious blessing before opposition leaders took to a podium on Independence Square in a bid to ratchet up pressure on Yanukovych to appoint a new pro-Western government

As the terrifying and heartbreaking news of the Russian invasion into Ukraine continues to pour in, we’re all wondering how to help Ukraine. Whether it’s donating or following Mila Kunis’ donation to Ukraine via Airbnb, it's vital we all lend a helping hand wherever and however we can. 

And right now, the beauty community is doing just that with their #BeautyForUkraine campaign.

The campaign all began with nail salon Townhouse, who have salons in London. They pledged to give 100% of all their revenue on the March 8 2022 to the UNHCR Emergency Appeal for Ukraine.

Townhouse first posted the plan under the hashtag #NailsforUkraine but after incredible support from salons across the UK, it’s now gone global and become #BeautyForUkraine

So what is #BeautyForUkraine?

Townhouse is urging beauty businesses across to globe to donate all or a portion of their revenue on the day of March 8, to the UNHCR. They explained to brands that this could be anything from 10% to 100% or $1/£1 per sale—anything companies can afford to donate.

They wrote in their Instagram post, announcing the new hashtag and appealing to their fellow beauty businesses on Instagram: “The UNHCR is on the ground in Ukraine and neighboring countries providing aid that is desperately needed right now.

“SPREAD THE WORD—We are appealing for other beauty businesses GLOBALLY to stand with us and join #BeautyforUkraine on Tuesday 8th March. Let us know if you can join—Comment below so we can add you to the pledge list and spread this movement far and wide!! Then get out there on social and let everyone know you are taking part. Beauty can’t change the world, but together we can make a difference 💙 💛”

What brands are already part of #BeautyForUkraine?

 Among the many brands and independent businesses taking part are:

Instagram users have been loving this idea, one commented: “This is just incredible! #beautyforukraine #nailsforukraine”

Another added: “This is an amazing initiative 💙💛”

The UNHCR also commented saying: “Thank you so much to all of the amazing businesses taking part! Thank you for standing #WithRefugees and #WithUkraine! ❤️”

What a unique and lovely way to support Ukraine. Why not encourage your local beauty salon to take part, today or any other day, if they are able to? 

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.

Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.