We love it when our favorite fashion retailers manage to pull off an impressive dupe version of a more expensive item. This time, it's H&M who has successfully created their own, much more affordable, version of a popular Ganni dress. And that's not all - it's currently on sale for even less.
The dress in question is Ganni's checked cotton-blend seersucker midi dress (opens in new tab), a summer staple that was loved by influencers and fashion enthusiasts last year.
The Swedish brand is one of the most coveted designers in recent years and gained even more prominence in both summer 2019 and 2020 (on the odd occasions where we weren't in our joggers) for their beautiful range of checked summer dresses, one of which is this midi.
H&M has since launched its own version of the style in the form of their modal-blend dress. The calf-length summer frock features a round, gathered neckline, opening at the back of the neck with concealed buttons. It also has long, wide raglan sleeves with narrow elastic cuffs and a cut-out section at the back and a flared skirt finish. It's the kind of dress that is both chic and incredibly comfortable to prance around in.
Th dress, which is usually priced at $34.99, is currently on sale for just $21.99, which means you should definitely start shopping for your summer wardrobe a little earlier this year to make the most of the deal.
If you like the look of it then you better move quickly because judging by how popular the style was last summer, something tells us everyone is going to want to get their hands on this. Especially if you're in the UK as it has now been reduced even further to just £8.
Meanwhile, the original Ganni dress is also on sale, though the price tag is significantly different. Buy it on matches.com for $147 - 40% off the usual price which is $246.
It may be a while before we're all out and about again with special occasions to attend or anything that requires a nice dress, but your wardrobe can never be too prepared. In fact, you'll just be doing future you a great favor by shopping this look while you can. That's what we like to tell ourselves anyway...
Sagal is a journalist, specialising in lifestyle, pop culture, fashion and beauty. She has written for a number of publications including Vogue, Glamour, Stylist, Evening Standard, Bustle, You Magazine, Dazed and Wonderland to name a few.
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