Where in the world are people most affectionate? A new study might inspire you to pack your bags

Which country's residents are most famous for hugging and kissing? You'd be surprised!

couple hugging and laughing on the city streets
(Image credit: urbazon/Getty Images)

The most affectionate countries have been revealed, and it might be time to take a few pointers from our neighbors. 

Lovehoney just uncovered the surprising results for the countries with the highest sex drive, but new research from Scientific Reports dialed down the intimacy and focused on which locales are most likely to hug and kiss. (Yes, getting cozy has its health benefits.)

Although societies have varying views on tenderness, the study indicates that one truth is universal: "Despite considerable intercultural differences, affectionate touch behaviors such as an embrace, caress, kiss, and hug, were universally present in partnerships all over the world."

So, which places indulge in those behaviors the most, and are they shelling out any pointers?

What are the most affectionate countries in the world?

According to the results, these are the top 10 locations that show the most touch toward their partners:

  1. Austria
  2. Germany
  3. Cuba
  4. Australia
  5. Sweden
  6. Hungary
  7. Colombia
  8. Belgium
  9. Slovenia
  10. United States

In the study, the professionals gathered and analyzed data from 7,681 volunteers across 37 different countries. Participants filled out two questionnaires and from there, the experts were able to find their results by calculating the average value for all participants.

The second portion of the research focused on frequency and indicated that volunteers touched their loved ones a little less than four times per hour and kissed one or fewer times per hour. There was a discrepancy between the two, however: the norm was between zero to 10 hugs per hour and between zero and 20 kisses per hour. Regardless of the numbers or the locales with top status, love and touch are definitely linked.

Sometimes hugs and kisses might be overlooked for the steamier activities, but they're the basis for any good connection. Plus, they often lead to said steamier activities. 

"It is super important that you have such intimate times together. This is really where you set the direction for the relationship," Jacob Østerby Bager, a researcher at Bedbible.com previously told My Imperfect Life. 

Feeling inspired? Hug, kiss and take some advice from these expert-backed sex tips. And here's where you can read the Scientific Reports study in full if you're feeling so inclined. 

Danielle Valente

Danielle is a writer for woman&home and My Imperfect Life, covering all-things news, lifestyle and entertainment. 

The heart of her time at Future has been devoted to My Imperfect Life, where she's been attuned to the cosmos, new TV shows and relationship trends.  

Before her time at Future, Danielle was the editor of Time Out New York Kids and a news editor at Elite Daily. Her work has also appeared in Domino, Chowhound, amNewYork and Newsday, among other outlets. 

When Danielle is not working, you can usually find her reading a book, coffee at hand, or attempting a new recipe. (Recommendations always welcome!)