This eye cream has gone viral—and it’s pure witchcraft

Bye-bye, eye bags

Woman applying eye cream to her undereye
(Image credit: Getty Images / Caroline Tompkins / Refinery29)

TikTok is the place to find all the latest and greatest beauty hacks, trends, and viral items. It’s where the Revlon Hair Dryer brush went viral for giving us the perfect 90s blowout, and where The Ordinary was named the best and most popular skincare brand—and now TikTok has gone wild for this miracle eye cream.

If we hadn't seen it with our own eyes, we would be as skeptical as you probably are right now. If you struggle with eye bags and permanently tired-looking eyes, you’ll know how these wonderful creams promise the world but don’t usually deliver anything life-changing. Well, TikTok may have found the holy grail in Peter Thomas Roth’s Instant FIRMx Eye Temporary Eye Tightener.

TikTok user@trinidad1967 posted a video using the eye tightener cream, and the results in a word are MAGIC.


♬ original sound - user3761092853451

The 54-year-old explains that she is very self-conscious about her eye bags and so started using the Peter Thomas Roth cream.

She applies it to just one under-eye to demonstrate the results and show the difference. In just minutes you watch her under-eye literally transform and her eye bags disappear. She also says that the effect lasts all day. 

The video now has over 23.7 million views and seeing those results, it’s unsurprising that the cream has sold out. 

It costs $38 and “instantly helps tighten, firm and smooth the look of the eye area, temporarily minimizing the appearance of crow’s feet, fine lines, deep wrinkles, and puffiness.” 

It uses three trademarked ingredients, Firm-A-Tite™,  Eyeliss™, and Eye Regener® to lift and reduce puffiness. 

It is important to remember, though, that this is a temporary fix. It won’t make you completely bag-free forever, but it can be used as part of your morning routine to reduce the appearance of eye bags if you feel insecure about them and want to have a tight under-eye for a day at work or a date.

TikTok users were completely blown away by the results, with one saying: “Amazing! I’ve never seen a face product work so fast!”

Another commented: “Seriously!!! I need a gallon of this!” We feel that.

And another called for the video to be the official commercial for the product.

It’s safe to say we’re sold! We’ll just be over here manifesting that this comes back in stock ASAP.

Peter Thomas Roth, Instant FIRMx Eye Temporary Eye Tightener

Peter Thomas Roth, Instant FIRMx Eye Temporary Eye Tightener

It's sold out now but keep your eyes peeled!

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.

Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.