The best Amazon Prime Day deals 2021 you can still shop now

Amazon Prime Day 2021 is here and we’ve curated the very best deals in beauty, fashion, homes and wellbeing

A selection of products available in Amazon Prime Day 2021 from calvin klein eternity perfume to a shark vacuum cleaner and oral b toothbrush to elemis marine collagen cream
(Image credit: Amazon)

Amazon Prime Day 2021 is finally here, but what should you invest your money in? The event, which has been getting bigger and bigger since it started in 2015 (fun fact—to commemorate the website's 20th anniversary) can be overwhelming, to say the least. With so many deals, it's hard to know what is a good deal, and what is an okay promotion that maybe you shouldn't even bother with. 

Thinking of you and your hard-earned cash, the My Imperfect Life editors have committed to an intense few days of hunting down the very best deals available on Amazon Prime 2021, and let you know exactly when pulling out that credit card out is worth it.

Amazon Prime Day deals: the My Imperfect Life edit

The best Amazon Prime Day deals in the UK

Beauty deals

Editor's Choice

CeraVe SA Smoothing Cream 340g | was £18.00 | now £9.44 (you save £8.56) Available now at Amazon

Our Deputy Editor has stocked up on CeraVe this Prime Day because the deals are too good not to snap up. 

Containing Salicylic Acid and Urea, the  SA Smoothing Cream is the perfect antidote to KP (Keratosis pilaris) and leaves skin feeling and looking smoother. View Deal

Editor's Choice

Calvin Klein Eternity Moment for women 100ml | was £73.00 | now £21.59 (you save £51.41)| Available now at Amazon

We'll start off by letting you know that this is a saving of 71%—yes, you read that correctly—so, this is the perfect opportunity to stock up on a much loved classic or try something new. 

Eternity for woman is a fresh and fruity floral that opens with notes of tangy raspberry and powdery pink peony, on a base of smooth musk and lingering cashmere wood. This is the right side of fruity without a trace of that sugary sweetness that so often litters the fragrance market. The dry-down (where the middle and base notes shine) is powdery and delicate and lingers on the skin for hours.View Deal

Wellbeing deals


Oral-B i08 Eletric Toothbrush for Adults| was £499.99 | now £159.99 (you save £290.00)| Available now at Amazon

It's no secret that Prime Day is THE TIME to snap up a deal and save some serious £'s but seriously, the Prime Day God's have delivered a truly earth-shattering saving with this one. 

We've crunched some numbers and have done the maths for you. If you buy this Oral-B i0* Electric Toothbrush during Prime Day, you will be saving £290. View Deal

Home deals

Le Creuset Signature Cast Iron Skillet Frying Pan With Helper Handle and Two Pouring Lips | was £120.00 | now £94.04 (you save £25.96) Available from Amazon

The Le Creuset deals are GOING FAST so if you're looking to snap up some new pans (that will last a lifetime) then now is your moment.

It's suitable for several surfaces (Stove, Grill, BBQ, and all hob types, including induction) and great for everything from searing to slow roasting. 

View Deal


Shark Cordless Upright Vacuum Cleaner | was £399.99 | now £229.99 (you save £170.00)| Available now at Amazon

The Shark easily rivals the very best cordless vacuums on the market. It has an impressive run-time of 50 minutes (that's definitely more than some of the most popular alternatives) and converts into a portable cleaner with the brand's lift-away technology. 

Where the vacuum really comes into its own is the Anti-hair roll, which essentially removes hair from the hoover bristles as you vacuum. A miracle for those with long locks. View Deal

The best Amazon Prime Day deals in the US

Beauty deals

Editor's Choice

ELEMIS pro-collagen oxygenating anti-wrinkle night cream | Was $150.59, now $104 (you save $56) | Available now on Amazon

Put the sleep in beauty sleep with this bestselling, nourishing night cream, which will boost skin's firmness, elasticity, and radiance, plus impart up to 12 hours of intense moisture, all while you snooze!

It's loaded with good-for-you beauty ingredients like antioxidant-packed sesame and avocado oils and red algae, all yours for 35-percent off this Prime Day!View Deal

Wellbeing deals

Yankee Candle large jar, Coconut Beach | was $29.49, now $16.88 | available on Amazon

Calling all Yankee Candle lovers! (We know there are quite a few of you out there.) Now is the time to stock up on all of your favorite scents because this Prime Day, you can get large-jar versions of some of the brand's famous fragrances like Vanilla Cupcake, Sicilian Lemon, or this summery, coconutty concoction saving over $12. That's 43% off, people! 

With the relaxing scent of palm trees and coconut milk, plus a long-lasting 150-hour burn, your home is going to smell like a vacation in no time. 

Home deals

Editor's Choice

Ninja FD401 Foodi Deluxe XL | was $249.99, now $141.54 | available now on Amazon

Pressure cooker? Check. Air fryer? Check. Broiler, dehydrator, slow cooker, and yogurt maker? Check, check, check, and check. 

The eight-quart Ninja FD401 Foodi lives up to its name with its swift versatility—whether you want to steam, roast, or bake your dinner, it's got your back. And if you've been wanting to give the whole air-fryer trend a go without investing in one pricey dedicated device, this marked-down multipurpose kitchen tool is just what you need. View Deal

My Imperfect Life

The My Imperfect Life team is all about helping you navigate your world. We bring you the latest on fashion, beauty, travel and wellness so you can live life on your terms.