Melyon: why you need to know about the Swedish brand

(Image credit: Melyon.com)

last updated 8 July 2021

Meet Melyon skincare, the new disruptive brand that is shaking up the industry.

First, there’s the fact that this is a line democratizing beauty for all. While it's designed for dark skin tones, Melyon products are unisex but can be used by anyone. Hence the brand name — a clever play on the English word ‘melanin' and the Togolese/Ghanaian expression ‘enyonam’— meaning ‘it is good for me.’

A brief glance at the website highlights Melyon’s agenda. Their campaign features a variety of different ethnicities and religions, but their mission statement — to “work for a society where beauty is perceived through diversity” — really captures the current Zeitgeist. This is a brand to watch.

Also impressive is Melyon founder Roger Dupe’s ‘less is more’ approach — both from a practical and sustainable perspective. Taking lessons from his time as a model who traveled the world, Dupe ensured each recyclable bottle is a mere 60ml. Easy to fit in hand luggage and made from 100% recyclable glass.

Then there are the products themselves.

Melyon skincare line up

The expertly curated line features a milk cleanser, a detox serum, a day moisturizer, and a night cream — all vegan, cruelty, and paraben-free.

Each product features the hero ingredient baobab oil as a base — a nod to founder Dupe’s roots in Ghana and Togo. Naturally rich in vitamin C, baobab is believed to have antioxidant, antimicrobial and anti-inflammatory properties.

Melyon Milk Cleanser

The Milk Cleanser is packed with salicylic acid and ginger root to unclog pores and eliminate purities without irritation, while also taking down redness.

Melyon Day Cream

Meanwhile, Melyon's Day Cream combines niacinamide with antioxidant vitamins, C and E, which protect against pollution and improve the appearance of crater-like pores.

Melyon Night Cream

The Night Cream is the sidekick to your skin's overnight repair mechanisms. It contains peptides and vitamin A to strengthen collagen production and buff away dead cells, making way for fresh new ones.

Melyon Detox Serum

Finally, there's the Detox Serum to be used together with the Day and Night Creams, with skin-plumping hyaluronic acid and broccoli extract.

Good-looking and ballsy? What's not to love about this brand?

Fiona Embleton is a multi-award-winning beauty editor who has tested over 10,000 products in her 10 years + of writing and shooting beauty stories. For the past four years, she was the Senior Beauty Editor at Marie Claire, having previously worked in the role of Beauty Editor at both Stylist and Cosmopolitan. She has recently gone freelance and alongside My Imperfect Life, she has written for titles including ELLE UK, ELLE Canada, Buro 247, Harper's Bazaar Arabia, Vogue Scandinavia, and ES Magazine. Beauty journalism allowed her to marry up her first-class degree in English Literature and Language (she’s a stickler for grammar and a self-confessed ingredients geek) with a passion for make-up and skincare, photography, and catwalk trends. She loves jumping on the latest internet-breaking beauty news, dissecting the best red carpet looks, and having the crème de la crème of dermatologists, make-up artists, and hairstylists on speed dial so she can tap them for the best advice. She’s a discerning beauty shopper and knows it can be confusing trying to navigate what’s hype and what really works. So if she really likes something, you can trust that she has reached that opinion by vetting it against everything else she’s ever tried. Her career highs? Interviewing Cate Blanchett and winning a Jasmine Award for the deeply personal feature Cancer Stole My Mother’s Scent.