Melyon: why you need to know about the Swedish brand

(Image credit: Melyon.com)

By Fiona Embleton 2020-12-11T12:41:56Z

Meet Melyon skincare, the new disruptive brand that is shaking up the industry.

First, there’s the fact that this is a line democratizing beauty for all. While it's designed for dark skin tones, Melyon products are unisex but can be used by anyone. Hence the brand name — a clever play on the English word ‘melanin' and the Togolese/Ghanaian expression ‘enyonam’— meaning ‘it is good for me.’

A brief glance at the website highlights Melyon’s agenda. Their campaign features a variety of different ethnicities and religions, but their mission statement — to “work for a society where beauty is perceived through diversity” — really captures the current Zeitgeist. This is a brand to watch.

Also impressive is Melyon founder Roger Dupe’s ‘less is more’ approach — both from a practical and sustainable perspective. Taking lessons from his time as a model who traveled the world, Dupe ensured each recyclable bottle is a mere 60ml. Easy to fit in hand luggage and made from 100% recyclable glass.

Then there are the products themselves.

Melyon skincare line up

The expertly curated line features a milk cleanser, a detox serum, a day moisturizer, and a night cream — all vegan, cruelty, and paraben-free.

Each product features the hero ingredient baobab oil as a base — a nod to founder Dupe’s roots in Ghana and Togo. Naturally rich in vitamin C, baobab is believed to have antioxidant, antimicrobial and anti-inflammatory properties.