Fans think Ariana Grande is launching a REM beauty collection

Give us answers, Ari!

Ariana Grande Performs at THE 62ND ANNUAL GRAMMY® AWARDS, broadcast live from the STAPLES Center in Los Angeles, Sunday, January 26, 2020
(Image credit: Getty Images / Monty Brinton / CBS Photo Archive / Contributor)

Ariana Grande may be releasing a REM beauty line and the evidence is pretty convincing.

When Ariana Grande isn’t wowing us with her stunning voice or making us fall in love with her and Dalton Gomez over and over again with their adorable wedding pics, she’s dropping new perfume—and maybe now a beauty line.

The Positions singer, who recently married Dalton Gomez in an intimate ceremony, is sending fans into a frenzy with the idea of a REM beauty range. And it’s not really a stretch—Ari’s already gifted us several perfumes such as God is a Woman and, of course, REM so a beauty line makes a lot of sense. Plus, she's the queen of the 60s eyeliner trend.

The rumor mill began turning after fans discovered an Instagram called ‘REM Beauty’ with a link to a website with the same name—pretty compelling stuff.

Ariana Grande performs on stage during her "Sweetener World Tour" at The O2 Arena on August 17, 2019 in London, England.

(Image credit: Getty Images / Kevin Mazur / Contributor)

E! have also now reported that a billboard was spotted in NYC’s Time square with REM on it, and a second word that was blurred out, with “Coming soon” written over another. The logo matches that of the Instagram and website. 

It was also recently reported that Ari had trademarked the name and listed several products under the trademark, including concealers, eyeshadows, and lip products. Okay, we’re getting really excited now.

Fans are already freaking out about the idea of getting to own make-up designed by Ari herself. Twitter is buzzing with theories and speculations as to what the collection will feature.

One was even hoping for hair extensions.

 “REM BEAUTY IS COMING OMFG,” said another.

And a third made a very good point, saying: “Everyone is asking the wrong questions. Is rem beauty hiring?? @ArianaGrande” 

”Coming soon” means we’ll all just have to prepare our minds, bodies and bank accounts and wait to find out exactly what Ari has in store for us. 

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.

Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.