This ASOS video is really annoying people for the funniest reason

And we kind of agree with them....

paint brush
(Image credit: Getty Images)

We all love a customization project, especially when it comes to style, so it’s no wonder that this year there’s been an abundance of at-home projects showcasing some incredible creativity and flair. 

From how to decorate your home office on a budget to the epic tie-dye trend which everyone seemed to get involved in, we've even spied some cool spray-painted tops and hoodies popping up on Depop. Not one to miss out on a trend, ASOS recently reposted a customization vid of some AirHype White Nikes being painted in a baby pink shade of paint. But instead of being inspired, ASOS fans couldn’t help but get frustrated.

Gaining nearly 1000 likes, one user commented: “The way this person is painting is stressing me out!”; before other users joined in, in agreement: “Why they painting like thaaaaaaat its stressing” and “This is giving me anxiety”.

We can’t help but agree, and even more frustrating is the fact that we don’t actually get to see the finished project...

But the brains behind the video is actually Nike Custom account @airhypecustoms a super cool page dedicated entirely to the customization of  Nike kicks. Based and created in the UK, the account actually has some amazing designs including some dreamy colour-clash red and pink trainers with bold yellow accents and some sick mint green and lilac Nikes that come complete with matching lilac laces.

So if you're after a pair of your own individual trainers or if you're intrigued to see how that frustrating painting project turned out, it might be worth having a look - if you can stand the painting that is.

Lydia Swinscoe
Travel writer & editor

Lydia is a travel writer and editor, based mostly in London. Her work has been published in print and online for the likes of Harper's Bazaar, ELLE, Town&Country, BBC Good Food, Oh magazine, MailOnline, and woman&home.

A solo trip to Guatemala, Belize, and Mexico aged 19 kickstarted her travel addiction and she's since gone on to explore parts of 58 countries, returning to many often. Solo travel is her specialty, and she's happiest when hunting out great food while wearing flip-flops, preferably somewhere hot. Her award-nominated blog Lydia Travels documents artistic intimate hotels and brilliant restaurants across the globe. 

She began her career compiling fashion and beauty pages for teen magazines at the BBC where she interviewed and styled some of the world's biggest pop acts—from Taylor Swift and Demi Lovato to One Direction—before joining celebrity magazine Now, as Fashion and Beauty Director, and later Woman magazine as Lifestyle Director.

Follow Lydia on Instagram @lydiaswinscoe