By Lucy Abbersteen published
In today's sustainable beauty news, Beautyblender is launching its first "plant-based" tool, the Beautyblender Bio Pure sponge, and we're very much here for it.
It's hard to believe that the original pink egg-shaped sponge first launched all the way back in 2003, forever changing how we apply our foundation. Time sure does fly when you're having fun, huh?
Announcing the news on Instagram this week, Beautyblender revealed that the new tool is made using a plant-based polymer derived from waste sugarcane that would otherwise end up in landfill – making it a renewable source, and therefore more sustainable.
What's more, the outer packaging is made using recycled resins and a process that uses less water waste and has lower CO2 emissions. But the best bit? It's still as effective a tool as the original pink Beautyblender, using the same three step application rule we all know and love – wet, squeeze, bounce.
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Although the new Bio Pure edition is more expensive to manufacture, it'll retail for the same as the Original Beautyblender at $20 (£17 in the UK). According to Teen Vogue, the brand's founder Rea Ann Silva didn't want consumers to have to pay more for the more sustainable option. Cheers to that.
What's more, Beautyblender is making an effort to improve its sustainability credentials even further over the next four years. The brand is going to ensure that all products that can be made using post-consumer recycled (PCR) materials, will be within the next three. We love to see it!
Will you be switching from the original pink sponge to the new plant-based version when it's time to replace yours?
The Beautyblender Bio Pure sponge will be available from February 1, exclusively at Sephora and from the brand's website. Consider it in the diary...
Lucy is a beauty journalist who has written for titles including Marie Claire, Cosmopolitan, OK!, woman&home and Women's Health, as well as regularly contributing to My Imperfect Life. Her work covers everything from skin and haircare tips to trying and testing the latest beauty launches, and interviewing celebrities and experts. A certified dog person, her other interests include mental wellbeing, books, piña coladas and not getting caught in the rain.
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