Beautyblender is launching its first plant-based tool and we're very intrigued

Introducing your new sustainable fave, the Beautyblender Bio Pure sponge

Beautyblender Bio Pure sponge
(Image credit: Beautyblender)

In today's sustainable beauty news, Beautyblender is launching its first "plant-based" tool, the Beautyblender Bio Pure sponge, and we're very much here for it.

It's hard to believe that the original pink egg-shaped sponge first launched all the way back in 2003, forever changing how we apply our foundation. Time sure does fly when you're having fun, huh?

Announcing the news on Instagram this week, Beautyblender revealed that the new tool is made using a plant-based polymer derived from waste sugarcane that would otherwise end up in landfill – making it a renewable source, and therefore more sustainable. 

What's more, the outer packaging is made using recycled resins and a process that uses less water waste and has lower CO2 emissions. But the best bit? It's still as effective a tool as the original pink Beautyblender, using the same three step application rule we all know and love – wet, squeeze, bounce. 

Although the new Bio Pure edition is more expensive to manufacture, it'll retail for the same as the Original Beautyblender at $20 (£17 in the UK). According to Teen Vogue, the brand's founder Rea Ann Silva didn't want consumers to have to pay more for the more sustainable option. Cheers to that.

What's more, Beautyblender is making an effort to improve its sustainability credentials even further over the next four years. The brand is going to ensure that all products that can be made using post-consumer recycled (PCR) materials, will be within the next three. We love to see it!

Will you be switching from the original pink sponge to the new plant-based version when it's time to replace yours?

The Beautyblender Bio Pure sponge will be available from February 1, exclusively at Sephora and from the brand's website. Consider it in the diary...

Lucy Abbersteen
Lucy Abbersteen

Lucy is a beauty journalist who has written for titles including Marie Claire, Cosmopolitan, Women's Health, InStyle and Woman & Home, and regularly contributes to My Imperfect Life. Most recently she was Junior Beauty Editor at Marie Claire. Covering skincare, haircare, make-up and wellbeing, her job involves anything from picking the brains of the world's top dermatologists to swatching the latest and greatest foundations. When she's not got beauty on the brain, you're most likely to find her spending time with dogs (her sister owns one very sassy cockapoo), reading or sleeping. She's also a big fan of RuPaul's Drag Race, rosé and and house plants that stay alive.