Beautyblender's Zodiac Collection proves that sometimes even icons have to reinvent themselves. Like Madonna - and this squishy make-up sponge, which is now channelling astrology.
The Beautyblender first found its way into our make-up arsenal in 2007 and it quickly became the number-one-purchased beauty tool in Sephora.
The classic fuchsia sponge has undergone a few transformations over the years - it went mini, tie-dye and then flat as pancake to blot away excess oil. But the basics never changed.
So what is it about the BeautyBlender that makes it a perennial in makeup artists’ kits and has us chomping at the bit as soon as it launches a new variation?
First, there’s its shape. Unlike traditional pizza-slice-shaped sponges, its genius lies in its egg-like appearance.
The lack of edges means the Beautyblender eradicates crease marks on the skin and tidemarks on the jawline. Plus it hugs the curves of the face, making it much easier to buff in product.
Then there’s the fact that you wet it for better application without the usual pitfalls.
Most sponges before the Beautyblnder were designed to repel moisture so weren’t porous enough. Application, at best, felt rubbery - at worst, it felt like working foundation in with an eraser.
The BeautyBlender, on the other hand, is hydrophilic - meaning it absorbs water so there’s literally no room for it to also drink up all your foundation.
In other words, you get that sought after airbrushed finish without tugging at your skin or using half a bottle of product.
The material of the Beautyblender Zodiac itself is no different than the original. Both are extremely porous, softening the wetter they become in order to seamlessly buff foundations, BB creams, powders, and concealers into the skin.
You use it the same way, too: just wet it, squeeze it, and blend away.
The only difference is each new sponge in the Zodiac Collection is engraved with one of 12 different star signs.
Personalisation is made super simple if you want to gift one, as all you need to know is the recipient’s birthday. And for $20, seriously, what's not to love?
Whatever way you look at it, the Zodiac Collection is out of this world.