Best BB creams: the top picks for every skin type and tone

The best BB creams flood the skin with restorative actives, blur for a smoother appearance, even skin tone and protect against harmful UV rays, so what’s not to love? 

You may well think that BB creams hail from South Korea, a country that has been setting beauty trends here in the West for some time now. But in actual fact, the first BB cream (aka blemish balm), was developed by a German dermatologist in the 1960s. Dr. Christine Schrammek wanted a single cream that could protect her patients' skin post laser treatments, as well as provide some coverage to hide redness and even out skin tone. 

What the South Koreans did do, however, was fall in love with the idea of an all-in-one offering and have been perfecting BB formulas since the 80s. The iterations on the market here in the West are equal parts skincare and make-up. 

So, in order to find the very best BB creams, we put several products currently available through a rigorous testing process.  It was only natural that we'd unearth some gems on our search and one of the best, for us, is Pixi Beauty Balm. We loved this one in particular for its long-wear formula and skincare benefits, but you’ll find a range of coverage options, with formulations tailored to a variety of concerns. 

The best BB creams to buy now

Pixi has become well known for its skincare solutions, marrying affordability with efficacy. A favorite of beauty editors and influencers, this BB cream is the perfect example of how multitasking is done. Great for all skin types, it smooths the skin, lasts all day, and doesn’t scrimp on skincare benefits either. Ceramides protect the skin barrier by helping to retain moisture, hyaluronic acid hydrates, antioxidant-rich chamomile extract repairs and soothes, and adenosine plumps to smooth lines and wrinkles. While there is no SPF, it does come in an impressive range of colors when compared with other BB creams on the market and coverage resembles that of a foundation. However, you can mix with a moisturizer, lotion, or SPF if a more sheer look is desired.

Read our full Pixi Beauty Balm review to find out just how good is this pigment-packed BB cream

Boasting 12 hours wear, 24 hours of hydration, SPF protection, wrinkle reduction, and an enviable glow—this formula promises real bang for your buck. The texture is creamy in nature and while coverage is light, it did a good job at blurring the complexion and imparting a healthy glow. The shade range is limited with only two mineral pigment colours available—a light, and a medium that some skin tones might find a little too orange. 

However, the anti-aging ingredients are quite impressive for a budget buy. Grapefruit extract is rich in potent antioxidant vitamin C, a gold standard skin perfector beloved by beauty experts the world over. It’s also packed full of skin sloughing acids, reducing the build-up of dullness-inducing dead skin cells. Plus, it contains sugars that keep the microbiome of your skin healthy so that it works at tip-top condition.

Estee Lauder’s Double Wear Foundation is the number one prestige foundation in the UK. So how does the BB version fare in comparison? 

Just like the foundation, it is formulated to last, guaranteeing 8 hours of wear, but the finish is much more natural and sheer. It primes, moisturizes, and evens out skin tone, all while feeling totally weightless. It’s hydrating without being oily, and the applicator provided makes life easier—although you may prefer to use a foundation brush for superior blending capacity. Either way, be sure to wash your chosen applicator once a week. Formula-wise, the SPF is impressively high, coming in at 50, to offer major protection against UV. Fruit extracts and red algae smooth hydrate and plump out lines and wrinkles, tourmaline adds a glow to the complexion, and silk powders help to blur the skin for a soft-focus finish. 

Unfortunately, unlike its namesake, it’s not available in 55 shades, but only five light to medium hues, meaning it only caters to those who fall within three of Estee Lauder’s eight shade categories—definite room for improvement.

Targeted anti-redness skincare and a veil of color are combined within this powdery scented BB cream. The creamy lightweight formula contains the patented ingredient Rosactiv that prevents the dilation of small blood vessels and calms redness instantly. Plus, ginkgo biloba, green tea, and soy are used to inhibit the factors that cause persistent redness. Allantoin and canola soothe, glycerine hydrates, and a cocktail of active ingredients are used to reduce inflammation which is all-important when it comes to quelling redness. SPF 30 and PA +++ is a much-needed addition to the anti-redness formula as it helps protect the skin from UVA and UVB rays that can aggravate redness. 

However, what lets it down is the lack of shades. Only available in one light shade, those will olive and warmer skin tones who can also experience redness aren’t catered for.

Specifically formulated for oily and blemish-prone skin, this oil-free, creamy mousse-like formula offers full coverage to hide blemishes, redness, and scarring alike. It’s best applied with your fingers and little goes a long way so this lasts ages. We found it works well at reducing excess shine while the blurring technology made skin appear smoother, diminishing the appearance of pores, fine lines, and redness as well as impressively concealing acne. This is thanks to silica-based perlite, which works to counteract the effects of humidity alongside mattifying airlicium, a gel polymer that absorbs three times its weight in oil and forms a supple and resistant, yet breathable film over the skin to help smooth its surface. 

Sadly it’s only available in two light shades, does not contain any SPF and while it shouldn’t aggravate acne-prone skin or induce more breakouts it doesn’t contain any beneficial skincare ingredients—making this more like a mattifying foundation than a traditional BB cream.

• Wondering how to apply BB cream? We got you covered
• BB cream vs foundation: Which one is better for your skin?
• How to use foundation and BB cream together? We asked the experts
• BB cream vs CC cream: Which one should you go for?

How to choose the best BB cream for you

The first thing you should do before choosing a BB cream is to identify your skin type. Dry skin tends to feel tight, and rough and can look flaky and dull, so you’ll need an injection of moisture. If you have an oily T-zone—from your forehead down towards your chin—but your cheeks are normal to dry with no visible pores, then your skin type is combination. This means hydrating ingredients should be your priority. Oily skin looks shiny all over due to excess oil, has large pores, and will regularly breakout. So, you guessed it, mattifying formulas that blur are the ones for you. 

Once you've figured out what skin type you are, you need to think about what your skin concerns are. Are you after something that will help to control acne, or calm rosacea, or perhaps it's your lines and wrinkles that are a concern? Homing in on your skin’s ‘identity' and what it really needs will make it easier to find the best BB cream for you.

But there is one area you may find a challenge—and that’s shade matching. Unlike foundations, BB creams tend to be made with more sheer coverage that adapts to your skin tone. However, on our search for the best, we found that shade-inclusivity is seriously lacking—and, there's only so much adapting fair to medium shades can do. So, it is worth noting that while some brands like Garnier only offer a light and a medium option, there are others like Pixi who offer six shades ranging from a fair creamy hue to a deep espresso.