What's the best time of the day to have sex? Science says...

Day or night? Which do you think comes out on top?

Legs of couple having sex in bed
(Image credit: Getty Images)

Who knows when the urge will strike, but what's the best time of the day to have sex? 

Adam & Eve sought to find out. The brand, known for its extensive selection of different types of vibrators and sex toys, revisited a 2011 survey in 2021 to uncover when people are keen on doing the deed. As it turns out, not much has changed in 10 years. A decade ago, 18% of survey participants opted for frisky behavior late at night, and in 2021, that number increased to 20%. Perhaps the sensation is more intimate and orgasms are more satisfying when you don't have to rush out the door. 

However, there is a strong case for morning sex. Before hitting snooze, hear out the facts.  

When's the best time of the day to have sex?

Although Adam & Eve surveyors have opted for evening escapades, a Hormones and Behavior study reveals that estrogen levels are at a high in the a.m., which in turn increases libido. Furthermore, studies from the University of Cincinnati indicate that a little sexy time will reduce stress hormones, and you need a little zen before taking on the day, anyway. 

While we do appreciate starting the day with new workout trends and a strong cup of Joe, a quick session could be a contender. Even Dr. Jenni Skyler, resident sexologist at Adam & Eve, makes the case for fooling around during daylight hours. 

"Humans are diurnal mammals (vs nocturnal), so we have far more energy when the sun is up," she says. "Our hormones are also working in our favor versus begin depleted by the end of day."

Likewise, health and wellbeing firm Naturecan decided to uncover information in 2023 about the best times in the morning to do certain activities. As it turns out, sex around 7:30am has its perks.

"Sex in the early morning, when the body is ready to start the day, will help the body to produce a good amount of sex hormones called dopamine which increase the feeling of satisfaction and sexual desire," a brand spokesperson told My Imperfect Life. "Morning sex produces endorphins, the magical "feel-good" chemicals in your body that help boost your mood and work as the body's natural pain killers."

Though there is no right answer, and different sources can make the case for various times of day, the best thing you can do is see what works well for you and your partner. And, if all else fails, you'll just have to try morning, noon and night to see what make you and your loved one happiest!

Danielle Valente
Digital News Writer

Need a TV show recommendation? Maybe a few decor tips? Danielle, a digital news writer at Future, has you covered. Her work appears throughout the company’s lifestyle brands, including My Imperfect Life, Real Homes, and woman&home. Mainly, her time is spent at My Imperfect Life, where she’s attuned to the latest entertainment trends and dating advice for Gen Z.

Before her time at Future, Danielle was the editor of Time Out New York Kids, where she got to experience the best of the city from the point of view of its littlest residents. Before that, she was a news editor at Elite Daily. Her work has also appeared in Domino, Chowhound, and amNewYork, to name a few. 

When Danielle’s not writing, you can find her testing out a new recipe, reading a book (suggestions always welcome), or rearranging the furniture in her apartment…again.