What's the best time of the day to have sex?

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published 28 February 22

Who knows when the urge will strike, but what's the best time of the day to have sex?

Well, Adam & Eve sought to find out. The company, known for its extensive selection of different types of vibrators and sex toys, revisited a 2011 survey in 2021 to uncover when people are keen on doing the deed. As it turns out, not much has changed in 10 years.

A decade ago, 18% of survey participants opted for frisky behavior late at night, and in 2021, that number increased to 20%. Perhaps the sensation is more intimate and orgasms are more satisfying when you don't have to rush out the door.

However, there is a strong case for morning sex. Before hitting snooze, hear out the facts.

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When's the best time of the day to have sex?

Although Adam & Eve surveyors have opted for evening escapades, a Hormones and Behavior study reveals that estrogen levels are at a high in the a.m., which in turn increases libido.

Furthermore, studies from the University of Cincinnati indicate that a little sexy time will reduce stress hormones, and you need a little zen before taking on the day, anyway.

While we do appreciate starting the day with new workout trends and a strong cup of Joe, a quick session could be a contender. Even Dr. Jenni Skyler, resident sexologist at Adam & Eve, makes the case for fooling around during daylight hours.

"Humans are diurnal mammals (vs nocturnal), so we have far more energy when the sun is up," she says. "Our hormones are also working in our favor versus begin depleted by the end of day."

Though there is no right answer, and different sources can make the case for various times of day, the best thing you can do is see what works well for you and your partner. And, if all else fails, you'll just have to try morning, noon and night.

Danielle Valente

Danielle is a writer for woman&home and My Imperfect Life, covering all-things news, lifestyle and entertainment.

The heart of her time at Future has been devoted to My Imperfect Life, where she's been attuned to the cosmos and honed in on astrology coverage within the Life vertical. She's partial to writing pieces about the next big TV obsession—anyone else impatiently waiting for "Conversations with Friends"—and keeping you up to date on new trends like the latest must-have from Zara.

Before her time at Future, Danielle was the editor of Time Out New York Kids and a news editor at Elite Daily. Her work has also appeared in Domino, Chowhound, amNewYork and Newsday, among other outlets.

When Danielle is not working, you can usually find her reading a new book, coffee at hand, or attempting a new recipe. (Recommendations always welcome!)