This hair color is poised to take over in 2021
Even Hailey Bieber has gone darker.

'Bronde' was already racking up style points when Hailey Bieber confirmed what we already suspected: this shade is going to be everywhere in 2021. Why 'bronde'? Put simply it chimes with our low-maintenance approach to pretty much everything right now.
While bangs and bob hairstyles have become the go-to cuts of quarantine, any noise around hair color has been all but muted since the pandemic began. But now Hailey has dialled up our interest once again by switching her signature Californian blonde for an altogether darker hue - the sweet spot between blonde and brown that not only frames the face more softly than stark shades of platinum but is actually pretty practical, too.
No matter which way you look at it, blonde hair is hard work. The upkeep itself means wrestling with purple shampoo to tone out brassiness while monthly top ups of bleach are de rigeur to keep dark roots at bay.
So when Hailey debuted her fresh new 'bronde' hair, it was the compromise hair color we'd been looking for. Still on the right side of blonde, it just downgrades the slavish commitment and more-is-more approach.
A post shared by Amanda Lee Hair (@amandaleehair)
A photo posted by on
Hailey's hairstylist, Amanda Lee, shared the new picture of Hailey on her Instagram, tagging colorist Cassondra Keeling, who also tends to Kylie Jenner and Addison Rae's locks.
In the picture Hailey is rocking an all over light brown color, with roots we assume are close to her natural shade. But it's the combination of smoky and soft blonde blended highlights that really steals the show as it still throws light on her complexion but means she can avoid any obvious regrowth.
And what's not to love about that?
*Bookmarks this page for when salons re-open*.
-
-
Best vitamin C serums: 6 miracle products to brighten skin
These best vitamin C serums are consistently hailed as one of the most effective skincare ingredients, here's why...
By Lucy Partington •
-
Monthly horoscope 2021: what does March have in store for your zodiac sign?
Your monthly horoscope for March 2021 is finally here - so you can get a glimpse on how this month will go for your zodiac sign...
By Athena Antares •
-
Cardi B's latest hairstyle could be straight out of Bridgerton
Regency era Cardi B? We're here for it
By Lucy Abbersteen •
-
J.Lo's Hairstylist Chris Appleton just launched the MONEY mask for glossy hair
Chris Appleton Colour Wow MONEY Masque takes you one step closer to expensive A-list hair.
By Fiona Embleton •
-
Apple cider vinegar for hair: it will give you stupidly shiny strands
There are so many benefits to using apple cider for hair that you'll be replacing your fancy clarifying shampoo with it.
By Fiona Embleton •
-
Everything you need to know about The CROWN Act - and which States have passed it
What is the CROWN Act and how does it aim to end hair discrimination once and for all? Keep scrolling.
By Fiona Embleton •
-
Ryan Reynolds has been doing Blake Lively's roots for her and the video footage is lols
Even celebs' other halves are having to become hairdressers, and Blake Lively and Ryan Reynolds are no exception
By Lucy Abbersteen •
-
This glass of water hack has racked up over 5.8million views but is it the legit way to see what products your hair needs?
Float hair in a glass of water to discover how damaged it is - genius or not? We find out...
By Fiona Embleton •
-
This video of a woman using Gorilla Glue on her hair has gone viral - and now there are surgery rumours!
Tessica Brown used Gorilla Glue as hair spray with devastating effects.
By Fiona Embleton •
-
Best haircut for fine hair: this hack will trick people into thinking you have 3 times as many strands
Finally ready to find the best haircut for fine hair? Keep scrolling.
By Fiona Embleton •