It's official, blonde is back for 2023—these are all the celebs rocking new, icy hair looks

Everyone from Margot Robbie to Florence Pugh is going blonde...

Margot Robbie and Florence Pugh pictured with blonde hair looks / in a pink two-picture template
(Image credit: Getty Images: (L to R) Christopher Polk/WWD/ Dave Benett)

While it seemed platinum blonde was on the way out, the bright shade is making a comeback—in no small part thanks to Barbie—with the likes of Florence Pugh and Emma Stone, ditching their natural locks for icy blonde hair looks.

The color is perfect for summer, but also for the gloomier months when you're looking to brighten up your style and boost your mood (we feel you). And it's safe to say, with all of these stars jumping on the blonde bandwagon lately, your socials are about to be a wash of sunny, honey hues.

So, if you're looking to embrace this latest hair trend—much like we did with copper hair and even bob hairstyles—here are all the celebs currently living in their blonde era to inspire your next trip to the salon...

Best celebrity blonde hair looks

Blonde is everywhere right now, from Margot Robbie's doll-like blonde in Barbie to soft, almond butter blonde and 'expensive blonde'. So, if you're already a blondie or don't want to commit to the upkeep of platinum shades, there are plenty of dreamy options.

Now, if you're not a natural blonde but want to lighten your hair, be warned it can be very damaging—so make sure you leave it to the professionals. But if you are looking for at-home hair treatments, be sure to check out the best Olaplex hair products to fend off hair damage, post-hair change.

1. Selena Gomez

In July 2023 Selena Gomez teased us with this icy blonde look on her Instagram. Alas, she didn't really ditch her brunette tresses—we think it was just a wig—but still, she looks great blonde.

2. Emma Stone

Giving us IRL Gwen Stacy, Emma Stone debuted a cool blonde Italian bob, which just looks so chic. Now, this isn't the first time the actress has gone blonde, but this could very well be our favorite hairstyle of hers to date.

3. Shay Mitchell

Fully embracing the Barbiecore, Shay Mitchell debuted this warm, golden blonde hair and while we're pretty sure it's a wig, we're still obsessed.

4. Florence Pugh

Florence Pugh has blonde hair and wears a red jumpsuit as she attends the launch of Lotus London, the first flagship in Europe for Lotus cars, on July 27, 2023 in London, England.

(Image credit: Getty Images: Dave Benett)

Florence Pugh's blonde buzzcut is the moment! She first revealed her dramatic hair change at the 2023 Met Gala and since then we've seen her go pink, orange and finally blonde.

5. Emma Chamberlain

After rocking a platinum blonde bob for most of 2022, Emma has now returned to brunette but she commented on her recent IG post (which featured a blonde Emma throwback) saying: "I am not blonde rn this is an old pic i miss blonde." So, we reckon it could make a comeback real soon—it was, after all, one of our fave Emma hair moments!

We also love how her dark roots are visible in this look. Opting to keep your roots or allowing for some regrowth creates such a cool vibe and requires way less upkeep.

6. Margot Robbie

Margot Robbie's Barbie blonde hair will live in our hearts forever and was no doubt the inspo behind some of the big names on this going blonde.

7. Ryan Gosling

Ryan Gosling has blonde hair as he attends the European premiere of 'Barbie' at the Cineworld Leicester Square in London, United Kingdom on July 12, 2023.

(Image credit: Getty Images: Wiktor Szymanowicz/Anadolu Agency)

And it would have been rude not to include our Ken in this roundup also, as Ryan Gosling went blonder than he's ever gone before for his role in Barbie.

8. Joey King

Now we know this is more of a honey brown but it's a great in-between option if you have darker hair but are wanting to try a lighter shade—or you want to lighten your hair slowly, in stages, rather than full-on bleaching it.

9. Kourtney Kardashian

Kourtney also dabbled with a cool-toned blonde moment back in June, sharing her new bright blonde look on Instagram. 

So there you have it, eight celeb looks to inform your next big hair change—you're welcome!

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.

Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.