Sales of blue eyeliner are up 50% thanks to Emma Corrin’s portrayal of Princess Diana in The Crown

Get inspired by Princess Diana's 80's looks

Princess Diana wearing blue eyeliner
(Image credit: Tim Graham Photo Library via Getty Images)

Ahead of season four of The Crown, we can all agree that Princess Diana is one of the greats when it comes to style. Her iconic looks have transcended time, proving she was always one step ahead of the fashion curve, from her early 80’s printed blouses and gold hooped earrings to the oversized slogan sweaters and cycling shorts, that everyone from Hailey Bieber to Bella Hadid seems to have been inspired by.

But it isn’t just her style that we want to recreate, thanks to Emma Corrin’s portrayal of Princess Diana in The Crown sales of bright blue eyeliner (find out how to apply it with these 12 eyeliner hacks) have shot up by 50% in recent days, just in time for season four to hit our screens.

If you haven’t already noticed, Princess Diana’s signature look was a bold swoosh of blue eyeliner, and even though her make-up artist Mary Greenwell wasn’t a fan, (she told Stylist magazine “blue eyes should never wear blue pencil or shadow”) we definitely are. The look was certainly a radical move for Diana, considering she was part of British royalty, which can be quite limiting in terms of image. But if the stats are anything to go by, it seems beauty fans want in on the action too, as nearly all shades of blue eyeliner have sold out on

Seeing a huge trend in blue eyeliner, sales have doubled in the past few days, including YSL Shocking Effet Faux Cils Felt-Tip Eyeliner in Majorelle Blue, $35 / £27, which is nearly sold out. 

YSL Blue eyeliner

YSL Shocking Effet Faux Cils Felt-Tip Eyeliner in Majorelle Blue, £35 / £27,

(Image credit:

The waterproof felt tip eyeliner lasts for 12 hours, giving great colour payoff without flaking or fading throughout the day. So what are you waiting for? Let’s all add a bit of Princess Diana sass to our beauty looks! 

Lydia Swinscoe
Travel writer & editor

Lydia is a travel writer and editor, based mostly in London. Her work has been published in print and online for the likes of Harper's Bazaar, ELLE, Town&Country, BBC Good Food, Oh magazine, MailOnline, and woman&home.

A solo trip to Guatemala, Belize, and Mexico aged 19 kickstarted her travel addiction and she's since gone on to explore parts of 58 countries, returning to many often. Solo travel is her specialty, and she's happiest when hunting out great food while wearing flip-flops, preferably somewhere hot. Her award-nominated blog Lydia Travels documents artistic intimate hotels and brilliant restaurants across the globe. 

She began her career compiling fashion and beauty pages for teen magazines at the BBC where she interviewed and styled some of the world's biggest pop acts—from Taylor Swift and Demi Lovato to One Direction—before joining celebrity magazine Now, as Fashion and Beauty Director, and later Woman magazine as Lifestyle Director.

Follow Lydia on Instagram @lydiaswinscoe