Sex toy brand Womanizer has launched a special 'eco' edition of its signature PREMIUM device that is biodegradable and made from renewable materials—something that the company says is a world first.
You may recognize the brand name as Womanizer recently teamed up with Lily Allen for a special edition of their LIBERTY clitoral suction sex toy. Yep, you read that correctly — celebrity sex tech is a thing in the 2020s.
Two years in the making (planning, researching, testing...oh, the testing), the new PREMIUM Eco is made from sustainable material Biolene and is the first fully recyclable sex toy to hit the mass market.
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With a key aim to keep the use of plastic to a minimum, the PREMIUM eco is made from Biolene, a bio-material made mostly from corn starch. All parts of the toy are completely recyclable — even the charging cable has been streamlined so to reduce the amount of plastic used.
Pre-launch, in a bid to show the industry that there's a real demand for planet-friendly toys, Womanizer set up a crowd-funding campaign to encourage other companies to follow in its footsteps.
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All of the funds raised from the pre-sale of the Womanizer PREMIUM Eco (opens in new tab) (minus taxes) will be donated to One Tree Planted, a reforestation organization that plants trees all over the world. It's clear that there is indeed a real demand for more environmentally friendly sex toys, as the Womanizer team surpassed their target, of $20,000, just a few days after the campaign launched.
The Womanizer PREMIUM Eco went on sale on Earth Day, April 22nd, priced at $199 / £169.
Who knew orgasms could be so eco friendly? Count us in...
Lucy is a beauty journalist who has written for titles including Marie Claire, Cosmopolitan, OK!, woman&home and Women's Health, as well as regularly contributing to My Imperfect Life. Her work covers everything from skin and haircare tips to trying and testing the latest beauty launches, and interviewing celebrities and experts. A certified dog person, her other interests include mental wellbeing, books, piña coladas and not getting caught in the rain.
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