Sex toy brand Womanizer has launched a special 'eco' edition of its signature PREMIUM device that is biodegradable and made from renewable materials—something that the company says is a world first.
You may recognize the brand name as Womanizer recently teamed up with Lily Allen for a special edition of their LIBERTY clitoral suction sex toy. Yep, you read that correctly — celebrity sex tech is a thing in the 2020s.
Two years in the making (planning, researching, testing...oh, the testing), the new PREMIUM Eco is made from sustainable material Biolene and is the first fully recyclable sex toy to hit the mass market.
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Womanizer Liberty, by Lily Allen, $99 / £89
A super portable sex toy that offers contact-free clitoral stimulation using Womanizer's 'Pleasure Air' technology. View Deal
With a key aim to keep the use of plastic to a minimum, the PREMIUM eco is made from Biolene, a bio-material made mostly from corn starch. All parts of the toy are completely recyclable — even the charging cable has been streamlined so to reduce the amount of plastic used.
Pre-launch, in a bid to show the industry that there's a real demand for planet-friendly toys, Womanizer set up a crowd-funding campaign to encourage other companies to follow in its footsteps.
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All of the funds raised from the pre-sale of the Womanizer PREMIUM Eco (minus taxes) will be donated to One Tree Planted, a reforestation organization that plants trees all over the world. It's clear that there is indeed a real demand for more environmentally friendly sex toys, as the Womanizer team surpassed their target, of $20,000, just a few days after the campaign launched.
The Womanizer PREMIUM Eco went on sale on Earth Day, April 22nd, priced at $199 / £169.
Who knew orgasms could be so eco friendly? Count us in...
Lucy is a beauty journalist who has written for titles including Marie Claire, Cosmopolitan, Women's Health, InStyle and Woman & Home, and regularly contributes to My Imperfect Life. Most recently she was Junior Beauty Editor at Marie Claire. Covering skincare, haircare, make-up and wellbeing, her job involves anything from picking the brains of the world's top dermatologists to swatching the latest and greatest foundations. When she's not got beauty on the brain, you're most likely to find her spending time with dogs (her sister owns one very sassy cockapoo), reading or sleeping. She's also a big fan of RuPaul's Drag Race, rosé and and house plants that stay alive.
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