Is 'Bieber's Bling' the new Connell's Chain from 'Normal People'?

Has there been another chain reaction?

LOS ANGELES, CA - AUGUST 2020: Justin Bieber poses during a new studio photo shoot August 2020 in Los Angeles, California. (Photo by Mike Rosenthal/Getty Images)
(Image credit: Mike Rosenthal /Getty Images)

You probably never realised the seductive power of a chain until you've watched Paul Mescal (aka Connell Waldron) in Normal People. Now images of Justin Bieber's Mejuri chain are flooding Instagram, leading us to wonder if there's been a chain reaction (sorry had to go there) and if @biebersbling is going to be the next massive fan account?

It's not beyond the realms of reason. The Roxanne First silver necklace worn by Paul Mescal seems to have unleashed unbridled lust in viewers, who declared it was the "sexiest thing" about the adaptation of Sally Rooney's novel.

Suddenly an instagram account dedicated to the piece of jewellery was born - @connellschain—and 175,000 followers pledged their allegiance.

Now Justin has been spotted with bare chest, reclining in bed with a model, wearing the Mejuri Round Box Chain for his new video Hold On. And we have to say he/it looks mighty fine.

Mejuri, the Canadian direct-to-consumer fine jewellery retailer, renowned for having the best huggie earrings at affordable prices,  launched its first-ever men's collection at the end of 2020, which predominantly features chain necklaces.

It seems Justin has taken some fashion cues from his wife. If you follow Hailey Bieber on Instagram, you know that the obsession with layers of gold chains is real. The model always pairs a flat herringbone necklace with other necklaces - her go-to being from Fallon Jewellery.

So can Justin pull off the same feat as Paul and do for chain necklaces what James Dean did for the white T-shirt and jeans combo? Watch this space...


Mejuri Round Box Chain in 14K Yellow Gold, $525 [£580]

Fiona Embleton

Fiona Embleton is a multi-award-winning beauty editor who has tested over 10,000 products in her 10 years +  of writing and shooting beauty stories. For the past four years, she was the Senior Beauty Editor at Marie Claire, having previously worked in the role of Beauty Editor at both Stylist and Cosmopolitan. She has recently gone freelance and alongside My Imperfect Life, she has written for titles including ELLE UK, ELLE Canada, Buro 247, Harper's Bazaar Arabia, Vogue Scandinavia, and ES Magazine. Beauty journalism allowed her to marry up her first-class degree in English Literature and Language (she’s a stickler for grammar and a self-confessed ingredients geek) with a passion for make-up and skincare, photography, and catwalk trends. She loves jumping on the latest internet-breaking beauty news, dissecting the best red carpet looks, and having the crème de la crème of dermatologists, make-up artists, and hairstylists on speed dial so she can tap them for the best advice. She’s a discerning beauty shopper and knows it can be confusing trying to navigate what’s hype and what really works. So if she really likes something, you can trust that she has reached that opinion by vetting it against everything else she’s ever tried. Her career highs? Interviewing Cate Blanchett and winning a Jasmine Award for the deeply personal feature Cancer Stole My Mother’s Scent.