Great news for Kim Kardashian fans, the reality star/entrepreneur's famous shapewear brand SKIMS is now available at Selfridges in the UK.
Anyone who keeps up with the Kardashian will be familiar with the brand, even though it hasn't been available in the UK until now. You'll have seen the campaigns, watched Kim and her sisters promote it on Instagram and, if you're a real fan, you'll also have watched the making of it on Keeping Up With The Kardashians - all whilst wishing you too could sport the comfy ensembles. Well, now you can!
@skims at #Selfridges • Get exclusive access to @kimkardashian’s shape-wear brand, as it launches tomorrow across our stores. Places are limited, don’t miss out. Head to the link in bio to reserve your spot . #SelfridgesLondon #SelfridgesManchester #SelfridgesBirmingham #SelfridgesTrafford Selfridges
A photo posted by @theofficialselfridges on Oct 4, 2020 at 5:25am PDT
The collection, which includes everything from underwear and robes to loungewear, is now being sold exclusively at Selfridges both in store and online.
The brand recently celebrated its one year anniversary, and what better way to mark it than finally bringing it across the pond?
For the launch of the brand, Kim took over the Selfridges Instagram stories on Monday for a Q&A, where she answered questions by fans and revealed some insights into the making of the collection. When asked what item she was the most proud of, she revealed that the SKIMS "solutionwear" was a favourite, naming the bodysuit and the sculpting shorts as her ultimate go-to for every day wear.
SKIMS, which is made up of neutral tones including shades of nudes for different skin tones, has been championed for its inclusivity - not only for the diverse tonal hues but for its sizing, with sizes ranging from XXS (UK size 2) to 5XL (UK size 30).
The brand, which was previously only available for UK customers via international shipping on the official SKIMS website, also has accessible price points with prices varying from £20 for a pair of briefs, to £149 for the cozy boucle knitted robe.
Commenting on the launch, Kim Kardashian said: "We have so many UK-based customers, and it was only a matter of time until we expanded outside of the US.
"Selfridges is known as a place for discovering brands and having an amazing fashion selection. It was only fitting for you to be our first UK partner. We value our customers and want to ensure they always feel welcome."
The entire collection can now be shopped at Selfridges.
Sagal is a journalist, specialising in lifestyle, pop culture, fashion and beauty. She has written for a number of publications including Vogue, Glamour, Stylist, Evening Standard, Bustle, You Magazine, Dazed and Wonderland to name a few.
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