Maybelline, Morphe and your other favourite beauty brands now come in black packaging for a very important cause
Get involved in the Make It Black campaign.

Sharon Chuter is shaking up the beauty industry with the Make It Black campaign.
In the wake of George Floyd's killing last year, the Uoma Beauty founder launched the #PullUporShutUp hashtag, encouraging brands to publicly disclose the number of black employees in leadership roles at their companies.
That hashtag led to the creation of an entire organisation, Pull Up For Change, which holds these same brands accountable for diverse hiring practices. Now, in honour of Black History Month, Chuter, together with Pull Up For Change, have unveiled the Make It Black campaign.
Launching on 5th February, products from iconic beauty brands such a Maybelline, Morphe, Briogeo, NYX Professional Makeup, and Uoma Beauty will sport limited edition black packaging as a way to showcase the beauty of the colour. Black often has negative - even sinister - connotations so the idea behind the new-look packaging is to redefine people's perceptions and make black synonymous with luxury and beauty.
Chuter has even petitioned for the Oxford English Dictionary and Merriam Webster Dictionary to update their definitions of the word 'black'.
"Language plays a critical role in how we perceive the world," Chuter said in a statement. "The function of language goes beyond expressing ideas and concepts, it shapes thought and defines our collective consciousness. Language should be neutral, unbiased and reflective of our current realities. It is, in this regard, that the dictionary has work to do."
Shoppers can purchase these special products from the Make It Black website, the brands' official websites, or over at Ulta.
It's time to use your beauty dollar to take a stand.
-
-
What is "Zoom fatigue" and how do we prevent it?
If Zoom makes you sleepy, you’re not the only one. Zoom fatigue is real!
By Naomi Jamieson •
-
This genius bikini hack is making us excited for summer
Buying new bikinis is so last year. With this bikini hack, it's all about repurposing
By Kudzai Chibaduki •
-
Is Fenty Beauty vegan?
Rihanna’s cosmetics brand is super popular – but is Fenty Beauty vegan?
By My Imperfect Life •
-
Lookfantastic launches this year's Beauty Easter Egg—and it's worth £230
We can't wait to get our hands on it
By Sarah Finley •
-
The need to know: does eyeshadow expire?
Does eyeshadow expire? Here's everything you need to know
By My Imperfect Life •
-
Here’s how to clean a beauty blender properly
If you’ve ever wondered how to clean a beauty blender then make sure you’re following these steps
By My Imperfect Life •
-
Best eyeliners: 5 expert picks to add to your makeup bag
Add a touch of subtle impact to your peepers with our pick of the best eyeliners
By Aleesha Badkar •
-
This is the beauty look you should wear based on your star sign
Looking for beauty inspo for 2021? Look no further than the zodiac...
By Lucy Abbersteen •
-
The secret behind Lily Collins' amazing eyebrows has been revealed
Lily Collins just revealed the secret behind her amazing eyebrows - and it's surprisingly simple!
By Beth Gault •
-
Charlotte Tilbury Pillow Talk Instant Eye Palette review: how does the iconic range hold up in palette form?
Charlotte Tilbury Pillow Talk has had our hearts from the start, and this offering is among the best eyeshadow palettes we’ve come across...
By Aleesha Badkar •