This is why everyone on Zoom calls is obsessed with my lipstick

Prepare to become obsessed with the new Nars Air Matte Lip Colour

Fiona Embleton wearing the new Nars Air MAtte Lip Colour
(Image credit: Future)

Here's the situation: It's 8:45am on a cold December morning and I've overslept. My Zoom meeting starts in exactly 15 minutes and I reach for the first piece of makeup to hand. It just happens to be the soon-to-be-launched Nars Air Matte Lip Colour. 

That's when something strange happens. Rather than stick to the agenda, everyone is leaning closer to their camera and asking me what I've done. 

"How have you had a facial in lockdown?", asks one colleague scrutinizing my face. Which is especially impressive, considering Zoom usually makes my skin look vampire-pale and my under eye circles look like Saturn-sized rings. "Your makeup looks incredible today - it must have taken you ages," comments another.

Actually, no. I'm wearing nothing but moisturizer and a slick of the Air Matte Lip Colour in Shag. As the shade name implies, this rose nude mimics the flushed look of lips after you've been making out. Nice.

Nars Air Matte Lip Colour

(Image credit: Selfridges)

One swipe yields a gorgeous velvety your-lips-but-better colour; two gets you an opaque, fuller-looking pout. But that's not all. Shag somehow makes my skin sing and the whites of my eyes look brighter.

Better still, once it's on it won't move - not onto your coffee cup or your face covering (trust me, it's been put through its paces on the latter point). That said, Air Matte won't go flat and chalky like so many matte lipsticks out there. Rather, it leaves lips uncommonly juicy.

Even though Air Matte is low-maintenance, there's some science involved in the making of the 10-strong shade range. Like the lovechild of a liquid lipstick and a whipped mousse, silky polymers and micro powders give it an airy feeling - like you're applying a fluffy cloud of colour to your lips.

"When it comes to matte lip products they tend to be more liquid or cream based," says Vincent Ford, Nars Global Makeup Artist. "The Air Matte Lip Colours are lighter weight and give the appearance of a soft diffused lip."

When it comes to application, Ford recommends either using the doe foot applicator for more coverage, or your fingertips if your approach is more nonchalant. I actually prefer the latter for a next-to-natural hazy effect with depth.

Let's face it, our dark circles aren't fooling anyone on Zoom. Nars Air Matte Lip Colour, on the other hand, may just may be enough to distract away from them and make us feel more polished.

Fiona Embleton

Fiona Embleton is a multi-award-winning beauty editor who has tested over 10,000 products in her 10 years +  of writing and shooting beauty stories. For the past four years, she was the Senior Beauty Editor at Marie Claire, having previously worked in the role of Beauty Editor at both Stylist and Cosmopolitan. She has recently gone freelance and alongside My Imperfect Life, she has written for titles including ELLE UK, ELLE Canada, Buro 247, Harper's Bazaar Arabia, Vogue Scandinavia, and ES Magazine. Beauty journalism allowed her to marry up her first-class degree in English Literature and Language (she’s a stickler for grammar and a self-confessed ingredients geek) with a passion for make-up and skincare, photography, and catwalk trends. She loves jumping on the latest internet-breaking beauty news, dissecting the best red carpet looks, and having the crème de la crème of dermatologists, make-up artists, and hairstylists on speed dial so she can tap them for the best advice. She’s a discerning beauty shopper and knows it can be confusing trying to navigate what’s hype and what really works. So if she really likes something, you can trust that she has reached that opinion by vetting it against everything else she’s ever tried. Her career highs? Interviewing Cate Blanchett and winning a Jasmine Award for the deeply personal feature Cancer Stole My Mother’s Scent.