Just when we needed to feel cute again in our socially distanced lives, Starface x Hello Kitty acne (opens in new tab)patches land.
They're so damn cute, in fact, that they're actually making us wish for one of those painful maskne chin huggers to rear its ugly head so we can whack one on. Proof, if any were needed, that this brand is unequivocally in tune with the 'pimple positivity' movement that's disrupting beauty codes on Instagram.
Starface has gone to great lengths to change the conversation about acne and reduce the stigma surrounding blemishes. Not only that, but it actually likes to turn pimples into a fun opportunity for self-expression.
Clever, considering the acne treatment market is growing exponentially and is expected to reach $7.35 billion by 2025.
Now, the skincare label is launching its first-ever collaboration with Japanese design company Sanrio for a limited edition Hello Kitty collection.
Comprising a Big Hello Kitty (opens in new tab) reusable pod and 32 stickers in the shape of the cartoon character, they had us at, you know...Hello Kitty.(opens in new tab)
How do acne patches work?
Acne patches aren't just about the cuteness factor, though. There's a sound scientific reason for using them when breakouts strike (especially those caused by face masks (opens in new tab)).
The majority, like Starface, are made of hydrocolloid, which is used in topical wound treatments.
As icky as it sounds, hydrocolloid is a substance that draws out pus in a hygeniec way and is clinically proven to help flatten pimples by absorbing bacteria and fluid.
They stick to your skin in much the same way as those teeny plasters your dad uses when he nicks himself shaving. In doing so, they create a shield against dirt, pollution and other irritants - including your own urge to pick at them.
So who fancies a Zoom pimple party, then?
Fiona Embleton is a multi-award-winning beauty editor who has tested over 10,000 products in her 10 years + of writing and shooting beauty stories. For the past four years, she was the Senior Beauty Editor at Marie Claire, having previously worked in the role of Beauty Editor at both Stylist and Cosmopolitan. She has recently gone freelance and alongside My Imperfect Life, she has written for titles including ELLE UK, ELLE Canada, Buro 247, Harper's Bazaar Arabia, Vogue Scandinavia, and ES Magazine. Beauty journalism allowed her to marry up her first-class degree in English Literature and Language (she’s a stickler for grammar and a self-confessed ingredients geek) with a passion for make-up and skincare, photography, and catwalk trends. She loves jumping on the latest internet-breaking beauty news, dissecting the best red carpet looks, and having the crème de la crème of dermatologists, make-up artists, and hairstylists on speed dial so she can tap them for the best advice. She’s a discerning beauty shopper and knows it can be confusing trying to navigate what’s hype and what really works. So if she really likes something, you can trust that she has reached that opinion by vetting it against everything else she’s ever tried. Her career highs? Interviewing Cate Blanchett and winning a Jasmine Award for the deeply personal feature Cancer Stole My Mother’s Scent.
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