Ulta Beauty and Target are shaking up beauty by joining forces to create a one-stop-shop for all your favorite beauty products.
Mini Ulta stores will initially launch into 100 Target stores across the country in 2021, with hundreds more planned from then onwards, allowing consumers to shop from a curated edit of best sellers. Consumers will also be able to pick up these Ulta faves at target.com.
While we've no word on exactly what will be available at Target's mini Ulta stores, the latter is know for stocking MAC, The Ordinary, Tarte, Anastasia Beverly Hills, Morphe and many more.
A photo posted by on on Nov 10, 2020 at 7:10am PST
"The partnership brings Ulta Beauty’s best-in-class beauty authority to millions of guests who love the ease and convenience of Target’s one-stop shopping experience," a Target news release said of the partnership. "It also provides beauty brands an opportunity to expand and grow in a new, industry-leading omnichannel retail experience."
We know 2021 is a little way off, so in the meantime shop a few of our faves from Ulta below.
Bring on 2021!
Lucy is a beauty journalist who has written for titles including Marie Claire, Cosmopolitan, OK!, woman&home and Women's Health, as well as regularly contributing to My Imperfect Life. Her work covers everything from skin and haircare tips to trying and testing the latest beauty launches, and interviewing celebrities and experts. A certified dog person, her other interests include mental wellbeing, books, piña coladas and not getting caught in the rain.
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