These 'Barbie' Halloween costumes are beyond iconic—from Margot Robbie's cowgirl fit to her retro rollerblades

These 'Barbie' Halloween costumes are more than Kenough for spooky season...

(L-r) RYAN GOSLING as Ken and MARGOT ROBBIE as Barbie, picture in Barbie's pink car in Warner Bros. Pictures’ “BARBIE,” a Warner Bros. Pictures release./ in a pink and white abstract template
(Image credit: Courtesy of Warner Bros. Pictures)

After Greta Gerwig's Barbie movie sparked an all-out 'Barbiecore' fashion movement, it's only natural that Barbie Halloween costumes would be in high demand. In fact, something tells us we'll be seeing enough hot pink come October 31, that we'll think we took a boat, motorbike, snow ski and rollerskate ride right into IRL Barbieland...

Thanks to the sheer amount of Margot Robbie's Barbie outfits (both on and off screen) though and all the other Barbies and Kens for that matter, there are plenty of easy Halloween costumes to choose from—and still the possibility of standing out from the crowd.

Personally, we're hoping to see a few Alan looks this spooky season but if you want to channel the icon herself, here are nine of the best Barbie costumes to rock this fall—from her neon rollerblades to her Wizard of Oz-esque gingham dress...

9 of the best 'Barbie' Halloween costumes to wear this year

A major selling point for choosing a Barbie-inspired costume this year is that replicas of Margot's outfits (and Ryan Gosling's too!) are easy to come by right now—and they're all pretty darn accurate to the IRL film looks. Plus, thanks to Barbie's general affinity with hot pink, creating a minimal-effort look on a budget is also very doable. 

For instance, you could just don some neon pink bike shorts and carry a pair of rollerblades over your shoulder and call it a day, or chuck on a bandana and fur coat and start calling everywhere your "mojo dojo casa house." The possibilities are truly endless and of course, rocking a Barbie-themed Halloween nail design is also a sure-fire way to get noticed!

But if you're still in need of some inspo, we've rounded up a few of the best Barbie costume options to make Halloween 2023 a breeze...

1. Gingham Barbie

Margot Robbie in a pink and white gingham dress in the Barbie movie

(Image credit: Jaap Buitendijk /© 2023 Warner Bros)

Amazon DANGCOS 50s Pink Plaid Dresses costume

RRP: $39.99

This costume includes a pink gingham dress, a matching pink bow and a pink, shell necklace—just like Margot's from the movie! 

Of course, we just had to start with Barbie's iconic Gingham dress, which was one of the first looks we glimpse in the Barbie movie trailer.

To pull off this Wizard of Oz-like look, you can really just wear anything with a pink gingham spring, but copies of Margot's look—complete with her shell jewelry—are easy to get your hands on.

2. Rollerblading Barbie

Margot Robbier and Ryan Gosling wearing neon rollerblade outfits from the Barbie movie

(Image credit: Atsushi Nishijima/ © 2023 Warner Bros)

Amazon CICOCI 80s Rollerblade Costume

RRP: $35.99 

This costume includes a vibrant leotard, biker shorts, a headbang and some armbands, perfect for easily replicating the look from the movie!

We can see Barbie's retro, '80s rollerblading get-up being very popular this Halloween.

To rock this look, simply wear your hair in a high ponytail and opt for some neon athleisure and a pair of pink or yellow rollerblades. Alternatively, if you don't want to buy skates just for Halloween, you could wear some knee pads and a helmet instead—or just stick with some neon biker shorts. Regardless of how big you go with it, someone is sure to get the reference.

3. Cowgirl Barbie

Margot Robbie wears a pink cowgirl outfit and a white cowgirl hat in the Barbie movie

(Image credit: Warner Bros)

Amazon Naywig Cowgirl Outfit 

RRP: $49.99

This hot pink co-ord is a close match to the cowgirl look Margot Robbie sported in Barbie. Simply pair it with some boots and a cowboy hat and you're good to go!

Now we just know Halloween parties are going to be packed with every iteration of Cowgirl Barbie because this fit was just everything.

Right now you can nab some very close replicas of Margot's hot-pink western co-ord from retailers like Walmart and Amazon. But if you want to put your own spin on the look, we'd suggest opting for some white or pink flared jeans and a white cowboy hat —and if you've already got some cowboy boots in your capsule wardrobe, now's the time to wear them!  

4. Cowboy Ken

Margot Robbie and Ryan Gosling in western outfits in the Barbie movie

(Image credit: Dale Robinette/© 2023 Warner Bros)

Amazon Naywig Ken Cowboy Costume 

RRP: $39.99

If you want to bring the Kenergy, this tasseled cowboy top, complete with a pink neck scarf is the way to go!

Now, of course, we couldn't not include a little shout-out to Ryan Gosling's cowboy Ken look. 

If you want to stand out, we'd definitely recommend opting for his tasseled shirt and pink neck scarf. For an easier and comfier option though, his viral tie-dye 'Kenough' hoodie is also a great, low-key choice.

5. Boxed Barbie


InSpirit Designs Barbie Box Adult Halloween Costume 

RRP: $104.98

This is a great statement but easy Barbie Halloween costume! It just goes over your outfit and viola, you are a boxed Barbie.

These Barbie box costumes are the perfect easy Halloween look because you can just wear whatever but add the box and bam! you're Barbie.

They do look a tad cumbersome though, so bear that in mind if you're heading out on the town.

6. Vintage Barbie

Margot Robbie wears a stripy swimsuit in the Barbie movie

(Image credit: Courtesy Warner Bros. Pictures)

Amazon Margot Robbie Barbie Swimsuit Costume 

RRP: $32.99

This set includes the iconic black and white striped swimsuit and some white sunnies!

It doesn't get more iconic than Barbie's black and white striped swimsuit! Everyone will know exactly who you are when you walk in the room, especially if you pair it with a blond updo, red lipstick and a pair of black, Hailey Bieber-esque sunglasses.

Something to remember though, October 31 can be pretty darn chilly, so bring be sure to take a Barbie-approve jacket with you!

7. President Barbie

Issa Rae wearing a pink jumpsuit and a president sash in the Barbie movie

(Image credit: Courtesy Warner Bros. Pictures)

Etsy StartYourStoryIN Custom Barbie President Sash 

RPP: $11.99

Available in multiple colors, this Barbie President sash is perfect for pairing with a pink dress for an easy costume!

President Barbie is also a great shout for Halloween, especially if you're looking for a straightforward but easily recognizable look.

Right now you can shop Issa Rae's president sash, which will pair perfectly with a pantsuit or pink dress—you could even combine it with any of the above Barbie looks, for an all-out tribute to the movie. 

8. Jumpsuit Barbie

MARGOT ROBBIE as Barbie, ALEXANDRA SHIPP as Barbie, MICHAEL CERA as Allan, ARIANA GREENBLATT as Sasha and AMERICA FERRERA as Gloria in Warner Bros. Pictures’ “BARBIE,”

(Image credit: Courtesy Warner Bros. Pictures)

Etsy WolfVintageClothing Pink Boilersuit Coveralls

RRP: $79.59

This pink jumpsuit is such an easy but effective Barbie costume option! Pair with sunglasses and you're good to go!

The pink jumpsuit that all the Barbies (and Alan) wear whilst executing their plan to take down Kendom is another super easy option and would also make a great group costume with friends! 

9. Real World Barbie

Kate McKinnon as Barbie, holding a heel and a Birkenstock in the Barbie movie

(Image credit: Courtesy of Warner Bros. Pictures)

Birkenstock Bostons

RRP: $158

Not only are these perfect for embodying real world Barbie but they're also so in style right now, so win-win!

Sticking on the theme of easy, last minute or low-effort Barbie looks, one of the jokes from the film is that Barbie must choose a Birkenstock over a cute pair of heels, in order to travel to the real world. Then at the end of the movie (spoiler incoming, if you haven't seen it), she wears a pair of pink Birkenstocks in the real world when heading to the gynecologist.

So, you could just chuck on something pink and pair it with a pair of Birkenstock Boston and claim you're 'Real world Barbie.'

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.

Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.