Barbiecore is having a moment, and we're totally here for it

Who else is in a pink state of mind thanks to Barbiecore?! Show of hands, please.

'Barbie' movie memes are taking over social media. Pictured: Margot Robbie stars as Barbie in 'Barbie'

Our Barbiecore era is upon us, and we're thrilled to have our favorite leading lady back in the spotlight. 

One of the most popular trending hashtags on TikTok, Barbiecore is all about embracing the famous heroine's feminine side, fuchsia wardrobe—dopamine dressing, anyone?—and home decor accents.  

We've all been in a pink state of mind since the 2023 live action Barbie movie trailer dropped. (You need to have a look at the Barbie movie plot conspiracy theories and Barbie movie memes.) Plus, celebs like Kim Kardashian and Megan Fox have embraced the ultra-girly aesthetic as well. And we don't need to tell you thank pink hair is super in right now...if you're brave enough to toy with your locks.

For you Barbie girls in a Barbie world, here's what you need to know about the latest social media craze. Cottagecore? Oh, that's so last year. (But, yes, we'll still take that Reformation dress thankyouverymuch.) 

Barbiecore inspo: Margot Robbie as Barbie

"Our goal is to be like, 'Whatever you’re thinking, we’re going to give you something totally different—the thing you didn’t know you wanted," Robbie told The Hollywood Reporter in December 2020 about her new role. 

Looks like Barbie is going to have a few tricks up her sleeve! At this time, we haven't been treated to much in the way of plot—just neon pink—but we do know that Greta Gerwig and her partner Noah Baumbach have co-written the screenplay for the film. 

And yes, it'll definitely be a pink feast for the senses: "The dream houses? You’ll see some dream houses," Robbie told Variety. "And it will be everything you ever dreamed of."

margot robbie in barbie movie in pink convertible

(Image credit: Jaap Buitendijk)

Shop Barbiecore styles and accessories:

Can your spring capsule wardrobe handle a dose of Barbiecore? Well of course it can. We would suggest getting your hands on the popular Zara pink dress lookalikes and other fascia and ballet-pink items. Here are a few of our favorites!

Zara Linen Blend Lace Insert Mini Dress

Zara Linen Blend Lace Insert Mini Dress

A fuschia fairytale, Zara's wrap dress with a V neckline, puffed sleeves and ruching detail makes for the perfect date-night dress with Ken. Available in XS to XL.

UGG Women's Sport Yeah Sandal on Amazon

UGG Women's Sport Yeah Sandal on Amazon

If you love those fuzzy UGG slippers, you need their rubber counterpart in "Taffy Pink" for the summer. Available in sizes 5 to 12, no half-sizes available.

ASOS Vila tailored asymmetric suit blazer in bright pink

ASOS Vila tailored asymmetric suit blazer in bright pink

Bring Barbiecore to the office with this bright pink blazer with black buttons and padded shoulders.

Ever New textured weave bag in bright pink

Ever New textured weave bag in bright pink

Chic and perfect for summer, this petite purse will house your essentials during a night out. It features a detachable, crossbody strap for easy access.

#Barbiecore on TikTok: look inside the trend


♬ Barbie Girl - jharna bhagwani

♬ Cute - Prod by Rose & Artsounds Chill

What did we tell you? Barbie is totally having a moment in the spotlight. We're leaving our Malibu dream house, hopping in the convertible and heading to the store to get a few more pink trinkets. Join us?!

Dua Lipa's 'Dance the Night' for the 'Barbie' movie

Playing a blue mermaid Barbie in the upcoming film, Dua Lipa is doing her part to make sure the movie's arrival is nothing short of a party. On Friday, May 26, she'll be releasing a dance-worthy new track she's created for the film: "Dance the Night". We're patiently waiting to add it to our Spotify playlist.

Looks like it's officially Barbie's world and we're just living in it! No complaints, though.

Danielle Valente
Digital News Writer

Need a TV show recommendation? Maybe a few decor tips? Danielle, a digital news writer at Future, has you covered. Her work appears throughout the company’s lifestyle brands, including My Imperfect Life, Real Homes, and woman&home. Mainly, her time is spent at My Imperfect Life, where she’s attuned to the latest entertainment trends and dating advice for Gen Z.

Before her time at Future, Danielle was the editor of Time Out New York Kids, where she got to experience the best of the city from the point of view of its littlest residents. Before that, she was a news editor at Elite Daily. Her work has also appeared in Domino, Chowhound, and amNewYork, to name a few. 

When Danielle’s not writing, you can find her testing out a new recipe, reading a book (suggestions always welcome), or rearranging the furniture in her apartment…again.