Barbiecore is having a moment

We're in a pink state of mind thanks to Barbiecore

Margot Robbie and Ryan Gosling film new scenes for 'Barbie' in Venice California. 27 Jun 2022. Barbiecore
(Image credit: MEGA/GC/Getty)

Our favorite leading lady is back, and Barbiecore is to thank for the renaissance. 

One of the most popular trending hashtags on TikTok, Barbiecore is all about embracing the famous heroine's feminine side and fuchsia wardrobe...especially the wardrobe. With the hashtag's humble seven million views and counting, it's safe to say dopamine dressing is very on point this summer.

After photos emerged of Ryan Gosling as Ken and Margot Robbie as Barbie in the 2023 live-action Barbie movie, we've all been in a pink state of mind. Plus, celebs like Kim Kardashian and Megan Fox have embraced the ultra-girly aesthetic as well. And we don't need to tell you thank pink hair is super in right now (for those who are brave enough to toy with their locks). 

For you Barbie girls in a Barbie world, here's what you need to know about the latest social media craze. Cottagecore? Oh, that's so 2021. (But, yes, we'll still take that Reformation dress thankyouverymuch.) 

Barbiecore inspo: Margot Robbie as Barbie

"Our goal is to be like, 'Whatever you’re thinking, we’re going to give you something totally different—the thing you didn’t know you wanted," Robbie told The Hollywood Reporter (opens in new tab) in December 2020 about her new role. 

Looks like Barbie is going to have a few tricks up her sleeve! At this time, we haven't been treated to much in the way of plot—just neon pink—but we do know that Greta Gerwig and her partner Noah Baumbach have co-written the screenplay for the film. We're eagerly awaiting more first looks and—dare we say—a trailer?!

margot robbie in barbie movie in pink convertible

(Image credit: Jaap Buitendijk)

Shop Barbiecore styles and accessories:

Can your capsule wardrobe handle a dose of Barbiecore? Well of course it can. We would suggest getting your hands on the popular Zara pink dress, but alas, the beloved FYP-friendly item is sold out. Do set up alerts, as it could possibly return—no promises, though.

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H&M Tie Belt Dress
RRP:
$49.99, £34.99

A  short pink or black dress with a wide neckline and drawstring and V-shaped openings at the front and back. There are voluminous raglan balloon sleeves with narrow elastic at cuffs.



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Zara High Waisted Shorts
RRP:
$45.90, £29.99

High waist shorts with false front welt pockets and pronounced topstitching detail. In the front, there is a zipper, button and metal hook closure.


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ASOS DESIGN ruched crossed body bag with chain strap in pink
RRP:
$32, £21

Mini bags (opens in new tab) have resurfaced from the late 90s and early 2000s to give you a dose of nostalgia. Really embrace the trend with this ruched crossed body bag. 



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Steve Madden Agree strappy flat sandals in pink
RRP:
$74.95, unavailable in the UK

A flat, open-toe shoe with a pin-buckle fastening and adjustable ankle strap.



Barbiecore on TikTok: inside the trend

@studentoffashion (opens in new tab)

♬ FRONTIN - Omnily hunnye 🌬 (opens in new tab)
@anoushkalila (opens in new tab)

♬ Barbie Girl - jharna bhagwani (opens in new tab)

What did we tell you? Barbie is totally having a moment in the spotlight. We're leaving our Malibu dream house, hopping in the convertible and heading to the store to get a few more pink trinkets. 

Danielle is a writer for woman&home and My Imperfect Life, covering all-things news, lifestyle and entertainment. 


The heart of her time at Future has been devoted to My Imperfect Life, where she's been attuned to the cosmos and honed in on astrology coverage within the Life vertical. She's partial to writing pieces about the next big TV obsession—anyone else impatiently waiting for "Conversations with Friends"—and keeping you up to date on new trends like the latest must-have from Zara. 


Before her time at Future, Danielle was the editor of Time Out New York Kids and a news editor at Elite Daily. Her work has also appeared in Domino, Chowhound, amNewYork and Newsday, among other outlets. 


When Danielle is not working, you can usually find her reading a new book, coffee at hand, or attempting a new recipe. (Recommendations always welcome!)