Barbiecore is having a moment

Our favorite leading lady is back, and Barbiecore is to thank for the renaissance. 

One of the most popular trending hashtags on TikTok, Barbiecore is all about embracing the famous heroine's feminine side and fuchsia wardrobe...especially the wardrobe. With the hashtag's humble seven million views and counting, it's safe to say dopamine dressing is very on point this summer.

After photos emerged of Ryan Gosling as Ken and Margot Robbie as Barbie in the 2023 live-action Barbie movie, we've all been in a pink state of mind. Plus, celebs like Kim Kardashian and Megan Fox have embraced the ultra-girly aesthetic as well. And we don't need to tell you thank pink hair is super in right now (for those who are brave enough to toy with their locks). 

For you Barbie girls in a Barbie world, here's what you need to know about the latest social media craze. Cottagecore? Oh, that's so 2021. (But, yes, we'll still take that Reformation dress thankyouverymuch.) 

Barbiecore inspo: Margot Robbie as Barbie

"Our goal is to be like, 'Whatever you’re thinking, we’re going to give you something totally different—the thing you didn’t know you wanted," Robbie told The Hollywood Reporter (opens in new tab) in December 2020 about her new role. 

Looks like Barbie is going to have a few tricks up her sleeve! At this time, we haven't been treated to much in the way of plot—just neon pink—but we do know that Greta Gerwig and her partner Noah Baumbach have co-written the screenplay for the film. We're eagerly awaiting more first looks and—dare we say—a trailer?!

Shop Barbiecore styles and accessories:

Can your capsule wardrobe handle a dose of Barbiecore? Well of course it can. We would suggest getting your hands on the popular Zara pink dress, but alas, the beloved FYP-friendly item is sold out. Do set up alerts, as it could possibly return—no promises, though.

(opens in new tab)

H&M Tie Belt Dress
RRP: $49.99, £34.99

A  short pink or black dress with a wide neckline and drawstring and V-shaped openings at the front and back. There are voluminous raglan balloon sleeves with narrow elastic at cuffs.

• View on H&M in the US (opens in new tab)
• View on H&M in the UK (opens in new tab)

(opens in new tab)

Zara High Waisted Shorts
RRP: $45.90, £29.99

High waist shorts with false front welt pockets and pronounced topstitching detail. In the front, there is a zipper, button and metal hook closure.

• View on Zara in the US (opens in new tab)
• View on Zara in the UK (opens in new tab)

(opens in new tab)

ASOS DESIGN ruched crossed body bag with chain strap in pink
RRP: $32, £21

Mini bags have resurfaced from the late 90s and early 2000s to give you a dose of nostalgia. Really embrace the trend with this ruched crossed body bag. 

• View on ASOS in the US (opens in new tab)
• View on ASOS in the UK (opens in new tab)

(opens in new tab)

Steve Madden Agree strappy flat sandals in pink
RRP: $74.95, unavailable in the UK

A flat, open-toe shoe with a pin-buckle fastening and adjustable ankle strap.

• View on ASOS in the US (opens in new tab)

Barbiecore on TikTok: inside the trend

@studentoffashion (opens in new tab)

♬ FRONTIN - Omnily hunnye 🌬 (opens in new tab)

@anoushkalila (opens in new tab)

♬ Barbie Girl - jharna bhagwani (opens in new tab)

What did we tell you? Barbie is totally having a moment in the spotlight. We're leaving our Malibu dream house, hopping in the convertible and heading to the store to get a few more pink trinkets.