Gousto vs HelloFresh: Which recipe box is best for you?

Who comes out on top in the fight between Gousto and HelloFresh?

HelloFresh
(Image credit: HelloFresh)

Gousto and HelloFresh were both strong contenders in our review of the best meal prep delivery boxes, but what sets them apart from each other?

You’ve likely seen ads for both companies during your commute, scrolling through social media or watching TV. But if you haven’t yet taken the plunge to subscribe, we’ve broken down the differences between the two services to help you make the right choice. 

From price and menu options to the flexibility of the subscription, this is how Gousto and HelloFresh compare against one another.

Is Gousto or HelloFresh more flexible? 

With HelloFresh you can make selections up to four weeks in advance. If you don’t make selections, recipes are automatically picked, which is great if you’re time-poor. The cut off for edits is at 11.59pm on Tuesday, the week before your delivery. The same deadline applies if you’d like to cancel your subscription or skip weeks due to holidays etc. You can skip up to eight consecutive weeks. 

With Gousto, you choose the recipes you want and have until midday three days before delivery to edit. Recipes are available to pick two weeks before the delivery date. The menu is updated every Tuesday at midday.

If you pause your Gousto subscription it stops all future orders until you choose to resume. If you skip a week, it will automatically renew the week after.

Unlike HelloFresh, on Gousto you can order a one-off box without setting up a subscription or while it’s paused. 

HelloFresh has a minimum order of three recipes a week for two, whereas with Gousto you can order two for two. The maximum number of recipes you can order for two adults with Gousto is four, whereas for HelloFresh you can order up to five. If you want more meals, Gousto recommends ordering another box to come mid-week. 

Our verdict? Gousto is more flexible as you don’t need to be tied to a subscription.

Gousto Box

(Image credit: Gousto)

HelloFresh box options 
HelloFresh offers three boxes. They do not currently offer a box for one, however, they suggest sharing the second portion with friends, family or having it for lunch the next day as do Gousto. 

Classic box
Three, four or five recipes for two. Or three or four recipes for three or four people. Menu of 18 recipes, five veggie, no vegan options guaranteed.

Rapid box
Three or four recipes for two, three or four people. Or five recipes for two people. Five recipe choices.

Family box
Three or four recipes for two adults with three small children or two big kids. Six recipe choices.

You can change your box subscription from week-to-week and add extras to your boxes, such as desserts, wine and bread for an additional charge. However, the deadline mentioned above applies. 

Gousto box options

Two-person box
Two, three or four recipes for two adults

Family Box
Two, three or four recipes for two adults and two-three children 

With Gousto you can also add extras from their Marketplace such as chocolate, beer, wine and olive oil. 

Cost of Gousto vs HelloFresh

As mentioned, the minimum order you can place with HelloFresh is three meals for two people. This costs £30 and doesn’t include any extras or premium meals. For the same number of meals with Gousto it costs £29.99. 

For the biggest option available on Gousto, which is four meals for four, it costs £47.75, or £2.98 a portion. The HelloFresh equivalent costs around £55 or £3.44 per portion. 

In the like for like comparisons, Gousto is cheaper and also has the option of only ordering two meals for two, which costs £24.99 (£6.25 per portion). 

At the time of writing, HelloFresh’s introductory offer was 50 percent off your first box and 20 per cent off your next three orders. If you refer a friend, they will receive £20 off their first box and you’ll get £20 credit added to your account. 

For new Gousto customers, the offer was 30 percent off all your boxes for the first month. The referral deal was £15 credit and your friend receives 50 per cent off their first box, plus 30 percent off for the remainder of the month, which is valid for 30 days. 

Where do Gousto and HelloFresh source their produce?

All Gousto meat is 100% British and sourced from Red Tractor approved farms. Eggs are also British and free-range. They responsibly source fish and seasonal British produce is used as much as possible. When needed, Gousto also sources produce from overseas or from specialists like Tenderstem to help keep the menu varied. 

All yoghurt is organic and all dairy is vegetarian-friendly and made with pasteurised milk, which is important to know if you’re pregnant. 

Hello Fresh

(Image credit: Hello Fresh)

HelloFresh sources its meat and poultry from farms that undergo regular animal welfare audits and visits but they do not specify British. They stress that they only take produce from suppliers with certifications from leading auditing standards. While some HelloFresh items are organic, their priority is working with suppliers who are sustainable and ethical. 

Who has the most recipe options: Gousto or HelloFresh? 

Gousto has a menu of 50 recipes to choose from each week whereas on HelloFresh’s Classic box there’s only 18. 

Unlike HelloFresh, on Gousto you can choose gluten-free meals. There are 18 options as well as seven plant-based recipes and 16 dairy-free choices. With recipes such as crispy mushroom dal and Thai aubergine curry, even meat-eaters will be tempted to give the vegan options a try.

On HelloFresh, they guarantee at least five veggie options but don’t set the number of vegan recipes available. There are some fun options you can’t get on Gousto such as Dinner to Lunch meals, which are delivered with extra ingredients, for an additional charge, to transform your leftovers. You can also select Roasts for some mid-week comfort and Premium meals which are perfect for date-night, treats or celebrations. 

Hello Fresh recipe

(Image credit: Hello Fresh recipe)

But, unlike Gousto, they don’t have the Lean in 15 master Joe Wicks on board. Perhaps better known as The Body Coach, Joe has worked with Gousto to design meals that support a healthy lifestyle and complement HIIT training. He often demos the recipes on his Instagram feed and boasts about how good they taste. 

Although you can opt into a Rapid HelloFresh box, for 10-min meals, there aren’t as many recipe choices compared to Gousto which has six 10-min options plus five oven-ready meals thanks to a new partnership with Charlie Bingham. 

Gousto simply has more choice and offers the same flavour variations as HelloFresh. Honestly, there’s almost too many recipes to choose from and not enough days in the week! 

Gousto and HelloFresh environmental pledges

HelloFresh are phasing out individual paper meal bags and have reduced packaging in their boxes by 20 per cent from 2017. All black plastic has been abandoned and spices, nuts and seeds now come in recyclable materials. 

Last year, Gousto pledged to reduce it’s plastic by 50 per cent and succeeded. They removed 100 tonnes of plastic from its boxes and have slashed even more this year thanks to its new Eco Chill Box. The cool box is made from recycled paper and is fully recyclable, saying goodbye to 74.5 tonnes of plastic. That’s nearly six double decker buses! The box rivals HelloFresh’s recycled PET cool pouch, which is currently only recycled by select local councils.