Black Friday and Cyber Monday sales that give back—including Astrid & Miyu and Everlane

From Astrid & Miyu to Everlane and more, these retailers use their annual Black Friday and Cyber Monday sale to raise money for various charities

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(Image credit: Getty Images)

It's no secret that everyone loves a good bargain, hence why Black Friday (and Cyber Weekend as a whole) is the biggest retail event of the year. But what if we told you there was a way to shop Black Friday sales whilst simultaneously giving to charity? 

Sometimes referred to as "Green Friday", over the years, more and more businesses have committed to giving back by donating a portion of their Cyber Weekend sales. And we predict this year will be no exception—whether your plan is to build a capsule wardrobe or browse the Black Friday perfume deals

While this year's offerings are still being confirmed, here's a look at some of our favorite brands that have previously hosted special sales on items that give a percentage of proceeds to charity.  

Black Friday and Cyber Monday sales that donate to charity

Astrid & Miyu

Jewelry brand Astrid and Miyu is a great place to shop your Christmas gifts while doing some good for charity. Last year, the brand  launched its first charity partnership with Baytree Centre, a social inclusion charity for women and girls based in South London. The team also donated £1 from every order made over the Cyber Weekend to the organization.

If you'd like to get ahead of the crowds, you can be one of the first to know when the sale goes live by signing up to the brand's newsletter update.


A proud sustainability advocate in the beauty industry, haircare brand Davines makes some of the best shampoo bars, conditioners, and masks on the market. It's one we expect to take part in Green Friday again this year—last year during Cyber Weekend it donated 100% of its profits to environmental organizations: CSA in North America and National Forest in the UK. 


Fashion girl fave Missoma is another jewelry brand that has a rep for giving back during Cyber Weekend. For the past few years, it has teamed up with reforestation charity Tree Sisters to plant a tree for every Black Friday order—we reckon this year will see the same setup. If you were looking for a sign to treat yourself to some of the best huggie earrings...


San Francisco-based clothing brand Everlane is another retailer that committed to giving back last Black Friday. The "Black Friday Fund" saw the brand raise money for both environmental and humanitarian. It isn't a new thing for Everlane, who has been hosting the annual fundraiser for the past 13 years. 

Anyone who is familiar with the label knows that they're great for everything, from cashmere and dreamy denim to luxury loungewear pieces, so there'll be plenty to choose from come Cyber Weekend.


Instead of discounting its cozy loungewear staples for Black Friday, last year hush gave 20% of its profits generated to Crisis Partnership's new campaign: Connect for Crisis. The brand confirmed that they raised £70,000, so we think it's highly likely that they'll be offering the same thing in 2022. You can read more about where the funds went here


Instead of hosting a Cyber Weekend sale, sustainable fashion brand Baukjen gave an enormous 100% of its profits away over the four-day Cyber weekend. The proceeds were divided between four different charities: Centrepoint, The Trussell Trust, PAPYRUS, and The Prince's Trust. 

Isabella Oliver

Baukjen's sister brand Isabella Oliver followed in its footsteps and did took the same approach to Black Friday, giving 100% of its Cyber weekend proceeds to the same four charities. We love to see it. 

Sagal Mohammed

Sagal is a journalist, specialising in lifestyle, pop culture, fashion and beauty.  She has written for a number of publications including Vogue, Glamour, Stylist, Evening Standard, Bustle, You Magazine, Dazed and Wonderland to name a few. 

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