The Cyber Monday sales that give back - including Astrid & Miyu to Everlane

From Astrid & Miyu to Everlane and more, retailers are using the annual sale to raise money for charities

Black Friday shopping
(Image credit: Getty Images)

It's no secret that everyone loves a good bargain, hence why Black Friday is the biggest retail event of the year. But what if we told you there was a way to shop Black Friday sales whilst simultaneously giving to charity? 

Over the years, more and more businesses have been committed to giving back and this year, some of our favourite brands are hosting special sales on items that give a percentage of proceeds to charity. 

Astrid & Miyu

Among them is fine jewellery brand Astrid and Miyu, whose Cyberweek sale (lasting until the 2 December) features a special twist this year. The brand has launched its first charity partnership with Baytree Centre, a social inclusion charity for women and girls based in Brixton, South London. The collaboration will see Astrid & Miyu donate £1 from every order made on Saturday 28 and Sunday 29 November to the organization, so if you're planning on buying anything, make sure it's this weekend. 

The items on sale include everything from the latest Gaea collection to the minimalist’s dream Essentials collection so you'll be spoilt for choice. 


San Francisco-based clothing brand Everlane is another retailer who has committed to giving back this Black Friday. The 'Black Friday Fund' sees the brand raise money for both environmental and humanitarian. It isn't a new thing for Everlane, who have been hosting the annual fundraiser for the past 13 years. 

However this year, they have teamed up with Feeding America - a nationwide non-profit food bank organisation that feeds the hungry through community-based agencies. Everlane has not only made a starting donation of $100,000 to the charity but the brand is contributing $1 for every purchase made between now and Nov. 29th. The end goal is to provide two million meals to those in need so get your shopping on, especially with up to 40% off items this Cyber weekend. 

Anyone who is familiar with the label know that they're great for everything from cashmere and dreamy denim to luxury loungewear pieces, so there'll be plenty to choose from.

Other brands giving back this Black Friday 

  • Baukjen - instead of hosting a sale, the sustainable brand is is giving 100 per cent of its profits away over the four day Cyber weekend. The proceeds will be divided between four charities: Centrepoint, The Trussell Trust, PAPYRUS and The Princes Trust. 
  • Isabella Oliver - Baukjen's sister brand is doing the same, giving 100% of Cyber weekend proceeds to the same four charities. 
  • Hush - Instead of discounting today on Black Friday, the brand is giving 20 per cent of profits generated to Crisis Partnership's new campaign: Connect for Crisis. 
Sagal Mohammed
Sagal Mohammed

Sagal is a journalist, specialising in lifestyle, pop culture, fashion and beauty.  She has written for a number of publications including Vogue, Glamour, Stylist, Evening Standard, Bustle, You Magazine, Dazed and Wonderland to name a few.