Want to enter your 'Quiet Luxury' era? Here's exactly where to nab chic and staple pieces for not-so-designer prices

Our guide to the best places to shop Quiet Luxury pieces for fall 2023 and beyond...

Quiet Luxury outfits: three models wearing outfits from COS and H&M in a cream and purple template
(Image credit: COS/H&M)

To say that the 'Quiet Luxury' trend is huge right now would be something of an understatement, as just about everyone is embracing expensive-looking staples. But, where are the best places to actually shop for quiet luxury pieces?

Well, to assist with your sophisticated style evolution, we've rounded up all the best and most affordable retailers—from COS to Mango—and outlined all the criteria for expensive-looking styles and basics to add to your capsule wardrobe...

Best places to shop Quiet Luxury 

So, where are the best places to nab some sophisticated and expensive-looking attire?

1. Abercrombie & Fitch

  • Price Range: under $10 to $400
  • Size Range: XXS to XL
  • Why it's good for QL: Abercrombie & Fitch has been having quite the renaissance lately for its luxe-looking basics and good quality denim—the brand's Curve Love jeans are especially popular over on TikTok for their flattering fit and classic, straight-leg shape.

2. COS

  • Price Range: $10 to $600
  • Size Range: 2 to 14/ XS to L
  • Why it's good for QL: COS is a great place to find good-quality, elevated basics and tailored pieces, like blazers, wool jackets and leather accessories. It is on the pricier side but is a brand that really focuses on timeless shapes and styles. We're especially excited to shop knits and coats from COS this fall season.

3. H&M

  • Price Range: Under $5 to $450
  • Size Range: 0 to 20
  • Why it's good for QL: H&M is one of the most affordable places to again, shop basics—like knit jumpers, t-shirts and trousers—all in one place and for a very reasonable price. Right now their cashmere jumpers are especially popular on TikTok

4. Mango

  • Price Range: $5 to $600
  • Size Range: XXS to 4XL
  • Why it's good for QL: Mango is also a great stop for basics and nicely tailored pieces, but you can also find some really good, statement tops, skirts and dresses as well as stylish accessories—very Scandi vibes. Their sunglasses are a top tier by the way!


  • Price Range: under $10 to $200
  • Size Range: XS to XXL
  • Why it's good for QL: ZARA offers a range of affordable basics, like tank tops and jeans as well as trendy/statement pieces to mix and match with your wardrobe staples. You can find everything from t-shirts to leather loafers, all in one convenient place and they don't cost the earth. You can even find a range of very Quiet Luxury perfumes at ZARA!

What to look for when shopping for 'Quiet Luxury'

When it comes to styles that ooze chic, basics are a good place to start, such as a well-fitting, thick white t-shirt, a flattering pair of tailored trousers and a boxy, wool or cashmere jumper.

Tailoring is also very important when looking for a piece that looks deceptively expensive. Jeans and trousers that fit your waist and leg length are key—right now, wide and clean, straight-leg jeans and trousers are preferable, as opposed to cropped and baggy. Boxy shapes in tops and knits are also very chic, as they create structure and dimension into your fit.

Color-wise, neutrals (like cream, ecru, beige, tan, etc.) are always a safe bet in the QL department, as are black and all-white outfits. However, a tactical pop of color can also look very sophisticated.

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.

Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.

With contributions from