The hunt for a good anti-thinning shampoo for thin hair officially ends here —and we have Rosie Huntington-Whiteley to thank for the reprieve.
We've been on the quest for the best shampoo bar and have even considered the shampoo bars vs liquid shampoo debate, but essentially when it comes to hair care, we're all up for trying the latest product launch.
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The supermodel recently raved about the Pureology Strength Cure Strengthening Shampoo in an interview with The Strategist.
“I’ve since been really, really, really impressed by how my hair went from being quite dry and brittle to hydrated, smooth, and shiny. It’s back to life,” Huntington-Whiteley shared.
Huntington-Whiteley is as known for her besting pout as for her perfectly coiffed tresses so to discover that this affordable shampoo is her haircare secret isn't insignificant.
Pureology was one of the first all-vegan haircare lines housed in recyclable plastic bottles. The L'Oreal luxury hair brand prides itself on salon-worthy results and this particular shampoo is not different.
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The formula contains two key ingredients that help to prevent hair loss: keravis, a protein that fights against breakage, and astaxanthin, which is rich in antioxidants and appears to protect hair follicles against oxidative damage from pollution and UV rays.
Astaxanthin has anti-inflammatory properties, too, meaning it soothes the scalp and is thought to help reduce hair loss by lowering levels of the DHT hormone.
Pureology Strength Cure Strengthening Shampoo is also sulfate-free, which is not only good news for colour-treated hair. Those with sensitive or dry skin may find that sulphates - detergents that foam up on contact with wet hair- causes the scalp to get irritated if not rinsed off properly. This irritation can affect hair growth—not something someone with already thin hair wants to hear.
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