Arcwave launches first ever masturbation hotline to help men open up about self-pleasure

Self-pleasure is self-care!

Cropped Hand Of Man Sleeping On Bed - stock photo
(Image credit: Getty Images / Johannes Hicks / EyeEm)

It might be a natural, healthy and downright fun form of self-care, but we know that masturbation can still be an uneasy conversation for a lot of people. In fact, according to a recent survey by sex toy brand Arcwave, nearly half of men never talk about it at all—but that could be set to change as the brand has launched the first-ever masturbation hotline to spark an open dialogue about pleasure.

Despite there being a proven gender gap between men and women engaging in masturbation, a new survey from Arcwave, a male pleasure brand, has found that 47% of men never talk about self-pleasure.

So, in response, Arcwave has launched a groundbreaking masturbation hotline in an effort to 'spark a dialogue'—and what better timing than during Masturbation month!

The hotline will provide advice on healthy masturbation habits (like on whether you can masturbate too much), tips about communication and even sex toy recommendations—all in the hopes of encouraging more open conversations around sex and self-pleasure, which will hopefully, in turn, have a knock-on effect on society’s views on masturbation in general.

Courtesy of Arcwave: image of the Arcwave Voy on a bed

(Image credit: Arcwave)

Explaining the decision to launch the hotline,  Johanna Rief, Head of Sexual Empowerment at Arcwave, says: “Unfortunately, masturbation is still a taboo for all gender identities globally. But the conversation around the health and wellness benefits of masturbation in the last decade has been led by the female empowerment movement.

Rief continues: “Opening up this new line of communication with men can help them develop a similar masturbation mindset that gives more relevancy to healthy and wellness-driven, but still fun routines.”

Lovehoney (opens in new tab) sexpert, Calum McSwiggan also adds that despite masturbation being a recognized stress reliever and mood booster it’s still met with stigma.

McSwiggan says because of this, “the Arcwave hotline is a great campaign to encourage more men to have a more open and fun conversation about sexual wellness as well offer a platform for men who are seeking new sensations in their masturbation routine and to enhance their orgasms.”

Along with the hotline, Arcwave has also launched a brand new sex toy called the ‘Arcwave VOY’...

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Arcwave Voy 

RRP: $99/£79

The Voy is a premium compact stroker, which targets the Merkel-Ranvier receptors in the skin of the penis.

It uses a unique Tightness Adjustment System (TAS) to stimulate and can be activated by rotating the adjustment wheel behind the top lid, which increases or decreases the silicone’s tightness.


Hopefully, this new campaign will kickstart a positive shift towards a more open and empowering view of masturbation!

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team and has recently earned her Gold Standard diploma in Journalism with the NCTJ. She has a background in design, having studied Illustration at Plymouth University but has taken a leap into the world of journalism after always having a passion for writing. She currently writes pieces on beauty, trends, fashion, and entertainment for GoodTo and My Imperfect Life. She also tests and reviews beauty and skincare products and tries out the latest TikTok hacks for My Imperfect Life.


Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.