While the industry still has a fair way to go, beauty brands are starting to respond to the need to be more inclusive across the board. Case in point: Non profit beauty brand Kohl Kreatives has just launched a new make-up brush collection that's the first to feature braille.
The new Feast Your Eyes Brush Collection comes with six different eye brushes that can be used by everybody, with the proceeds from all sales going to charity.
Acknowledging that not everybody reads braille, the brushes also feature a raised numbered guide that links to an accompanying audio guide describing each brush and its usage – accessible by scanning a QR code on the box.
- When and how to clean make-up brushes (opens in new tab): your step by step guide
- Make-up tips (opens in new tab): 14 genius make-up tips that you've never heard before
The brush handles are also square, rather than rounded, meaning they won't roll off surfaces as easily as traditional brushes when you set them down.
During development, the brand worked with the Royal National Institute of Blind People to ensure that the brushes would truly deliver on fulfilling the needs of those with visual impairments – focusing on what "ease of use" truly meant to them.
What's more, these brushes are all completely vegan, cruelty free and made using recycled plastic, so their sustainable credentials are very impressive, too.
All proceeds from the brushes will go directly to the organization's charity Kohl Kares, which offers free beauty workshops for a range of communities including transgender people, those undergoing cancer treatment and people with visual and motor disabilities.
Here's to more beauty brands following suit and doing their bit to be more inclusive. Will you be treating yourself to these new brushes?
Lucy is a beauty journalist who has written for titles including Marie Claire, Cosmopolitan, OK!, woman&home and Women's Health, as well as regularly contributing to My Imperfect Life. Her work covers everything from skin and haircare tips to trying and testing the latest beauty launches, and interviewing celebrities and experts. A certified dog person, her other interests include mental wellbeing, books, piña coladas and not getting caught in the rain.
Love Island fans cringe as Gemma's famous dad breaks silence during sexy 'Heart Rate Challenge'
The Islander is the daughter of soccer player Michael Owen, who appeared to awkwardly react during the show's racy episode...
By Lauren Clark • Published
The MGK Hulu doc 'Life in Pink' takes a deep dive into one of today's most controversial artists
Here's what you need to know
By Danielle Valente • Published