This $5 mascara sells once every 10 seconds – are you already a fan?

That’s another one sold in the time it took you to read this headline

woman applying mascara
(Image credit: PeopleImages via Getty Images)

Some beauty products are so iconic and well-loved that they sell several times a minute around the world. Like, for example, the Essence Lash Princess False Lash Effect Mascara, which costs a mere five dollars. We love a bargain beauty buy.

At the time of writing it’s the second best selling beauty product on Amazon with more than 76,000 five star ratings and, according to PEOPLE, it sells once every 10 seconds. Impressive stuff! So, what is it about this mascara that makes people love it so much?

Essence Lash Princess False Lash Effect Mascara, $4.99, Amazon (UK £3.30, Feelunique)

Essence Lash Princess False Lash Effect Mascara, $4.99, Amazon (UK £3.30, Feelunique)

“My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love,” writes one enthusiastic five star reviewer on Amazon. “It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long wearing. I go from an 8 hour work day right to the gym and sweat like crazy... and this stuff doesn’t budge! I love it!!”

“My lashes are so fair and thin that its hard for me to find mascara that will give me such great volume,” adds another. “This mascara is so good! It was easy and was a flawless result for an affordable price. 100% would recommend.”

Is the Essence Lash Princess Mascara waterproof?

Although the original best-selling formula isn't waterproof, Essence does have a waterproof version of the iconic mascara, also $4.99.

At less than five dollars, it's certainly worth a go with those glowing reviews!

Lucy Abbersteen

Lucy is a beauty journalist who has written for titles including Marie Claire, Cosmopolitan, OK!, woman&home and Women's Health, as well as regularly contributing to My Imperfect Life. Her work covers everything from skin and haircare tips to trying and testing the latest beauty launches, and interviewing celebrities and experts. A certified dog person, her other interests include mental wellbeing, books, piña coladas and not getting caught in the rain.