Rihanna's Fenty beauty is offering free shade match on its foundation

Rihanna's Fenty beauty announces the return of its free shade match service

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(Image credit: Getty)

Fenty beauty by Rihanna has announced the return of its free shade match service - helping match skin tones with the perfect foundation.

The beauty brand, which also launched two new shades of Fenty Beauty's Diamond Bomb Highlighter (opens in new tab), has re-introduced its free personal shade match service and it's available to customers using social media.

We've all been there and no matter how simple popping the shades on the back of your hand, there's always that element of doubt over which is the best shade. 

And lockdown is making trying before you buy impossible - but now experts are on hand to help you find the best match.

Whether you’re looking for a Pro Filt'r Soft Matte (opens in new tab) or a Pro Filt'r Hydrating formula (opens in new tab), their foundation color experts will hook you up with a match. Plus, they are on hand to help recommend other Fenty Beauty products - just for your skin tone. And you still might be able to take advantage of Fenty Beauty's half-price deals (opens in new tab).

The cosmetics brand made the announcement on its Instagram page, and captioned it: "We're back with our monthly shade matching! SEND A DM to any of our #FENTYBEAUTY advisors tagged in this photo or below to get your free #PROFILTR shade match NOW until 8PM PST!"

And fans of the brand are excited by the news. One fan wrote: "This is so cool! + personal. Fenty is always taking it to the next level!" Another put: "I love this !!!! Can wait to direct people to this post" and a third admitted their struggles and added, "I could never find my shade."

If you miss the deadline, fear not as you can always have a go on their online shade finder quiz here (opens in new tab), which is the next best thing to guessing yourself.

Selina is a Senior Entertainment Writer with more than 14 years of experience in newspapers and magazines. She currently looks after all things Entertainment for GoodtoKnow, Woman&Home and My Imperfect Life.

Before joining Future Publishing, Selina graduated from the University of Sheffield in 2006 with a degree in Journalism. She is fully NCTJ and NCE qualified and has 100wpm shorthand. Having spent the start of her career working on local newspapers and online, Selina spent six years as Acting News Editor and Entertainment Reporter at the Scunthorpe Telegraph where she dug into hard news stories, conducted interviews, covered court reporting, features, and entertainment, whilst going to gigs in her spare time.

Whilst at the paper she was awarded an O2 Media Judges' Special Award for helping a terminally ill cancer sufferer realise his dying wish and marry his childhood sweetheart through a successful newspaper campaign. Things like this are close to her heart when it comes to using journalism to make a positive difference in people's lives.

Selina later branched further into all things celebrity to became a Showbiz Writer at Heat magazine, covering red carpet events, showbiz parties, and various launches before going freelance for two years. One of her biggest celebrity achievements - aside from generating celebrity exclusives - was interviewing Take That (including Robbie Williams) and bumping into Simon Cowell so much at events she told him 'I'm calling you my showbiz dad!'

In 2017 she joined TI Media as a senior reporter on Woman, Woman's Own, Woman&Home, Woman's Weekly celebrity desk before branching online in 2020 when Future gave her the opportunity to focus on digital-first.

When she's not interviewing celebrities you can find her exploring new countryside walking routes, catching up with friends over good food, or making memories.