You already know Harry Styles, pop superstar, fashion king and boyfriend to Olivia Wilde. Now meet Harry Styles, skincare god.
Following in the footsteps of fellow wellness-minded singers (hello Ariana Grande and R.E.M. Beauty) the "Watermelon Sugar" singer announced Pleasing on Monday, November 15. Pleasing is "a life brand that moves to wherever there's something Pleasing to be found," according to a press release. "Our mission is to bring joyful experiences and products that excite the senses and blur the boundaries."
With the ever-androgynous Styles at the helm, it's no surprise that Pleasing will explore the "contradictions around and within us" and "dispel the myth of a binary existence," the statement continued.
What that means in non-vague terms is that the brand's first launch, dubbed "Pleasing Pearl," includes for-everybody wellness goodies like nail polishes, hyaluronic acid serums, lip treatments and more.
The initial drop is available for preorder as of today, but if quantities sell out quick (and we can fully expect they will), don't fret! You can still pick up the items during the general sale on November 29, a.k.a. Cyber Monday. Want to beat the Harry-loving masses? (Which is everyone, no?) You can sign up for a code to get early access two hours before the general sale, starting at 8am PST/11am EST/4pm GMT, so mark your calendars!
Here's everything we'll be picking up from the Harry Styles Pleasing collection:
Shop Pleasing, the new Harry Styles skincare line:
Harry Styles Dazed Magazine shoot:
Styles chatted with Dazed Magazine ahead of the Pleasing launch: “It was an idea I’d kind of had for a while,” he told the outlet. “I’d been talking with a couple of people close to me, like Molly (Hawkins, Styles’ creative director). Firstly, I just thought it would be fun but, in actuality, Pleasing is about a couple of things.”
The "Golden" singer continued: “It’s starting with nail polish, because that was kind of the birth of what it was for. Me seeing a colour on a flower or a wallpaper or something and thinking, ‘Oh, I wanna put that on my nails.’ It was a fun little project, but during the pandemic, and when we eventually named it Pleasing, it felt like it was so much more than nail polish.”
“I’ve always found that the moments in my life which have brought me the most joy are the small ones, whether it be, you know, the end of the night under the stars or a bite of food, or sitting with your friends thinking, ‘Oh, I’m never gonna forget this.’ It’s always those moments that I find have the longest-lasting effect on me, in terms of sparking something wonderful in me. I really think that the essence of Pleasing is finding those little moments of joy and showing them to people.”
The interview, of course, came with a set of high-fashion portraits of Styles, so enjoy them in all their glam-god glory below!
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