Fashion Designer Jason Wu is perhaps best known for his styling of former First Lady Michelle Obama, but his talent and flair for creativity doesn’t stop with fashion. Now he looks set to conquer the world of beauty too.
Teaming up with NYX Cosmetics founder Toni Ko and her new incubator Bespoke Beauty Brands, Jason Wu has been hard at work on Jason Wu Beauty.
WWD reports that the new brand has been described as a “collection of everyday makeup essentials”.
As big fans of everything from the best moisturizers for dry skin (opens in new tab) to lip and eye products, we couldn't be more excited.
@jasonwubeauty is here! I’m so excited about this project and I cannot wait for everyone to try it! The collection debuts @target this January...stay tuned! #jasonwu #jasonwubeauty Jason Wu (opens in new tab)
A photo posted by @jasonwu on Oct 23, 2020 at 7:35am PDT
WHAT CAN WE EXPECT FROM JASON WU BEAUTY?
The initial launch will see the brand carried at 400 Target stores and will consist of 25 products for eyes, lips, cheeks and brows. Each of the products are cruelty-free and formulated to meet the Target Clean standards.
And if you’re worried that these astonishing new products might break the bank, never fear. Jason Wu Beauty’s range will reportedly be priced at between $10 and $25.
We can expect to see the beauty products hitting the shelves from January 2021. The new line will also be carried on the newly launched jasonwubeauty.com.
JASON WU AND TARGET: DESTINED FOR SUCCESS?
While it’s still a few months yet before Jason Wu Beauty arrives in store, it isn’t the first collaboration between Target and the acclaimed designer.
Back in 2011 the Target x Jason Wu collection sold out within a few hours.
Now Toni Ko has told WWD: “The market could definitely use a high-end luxury fashion designer to do an amazing, beautiful cosmetics brand to bring that luxury feel to the aisles of your everyday chain stores.”
My heart is filled with love and joy. The cat’s out of the bag today w the big announcement on Beauty Inc. The project I’ve been working on this entire summer is finally revealed today. Jason Wu Beauty at Target. Launching in Jan, 2021. Second brand of Bespoke Beauty Brands. Jason’s creative vision is out of this world beautiful and ethereal. I am honored to partner with such creative force like Jason. And I have to say, Jason has the best personality and spectacular sense of humor. We worked ridiculous hours, like seriously ridiculous hours since April to put together an absolutely beautiful brand that’s formulated with Target approved Clean Beauty ingredients. Cruelty Free and made with love. I’m beyond grateful and PROUD of my team! We are small but mighty and I can promise that we GET SHIT DONE like no one else! 🙌🏼🙌🏼🍾🎉💜 Go Team BBB! @jasonwubeauty @jasonwu @wwd @beautybusiness #entrepreneur #lipstickaddict #happy #joy #getshitdone Toni Ko (opens in new tab)
A photo posted by @tonikokoko on Oct 23, 2020 at 1:17pm PDT
She went on to say in a press release that “functional makeup doesn’t have to be expensive”.
Ko champions the idea that every customer “should have access to high-quality cosmetics that will make them look and feel their best, while being good to their skin”.
WHAT WERE JASON’S GOALS FOR THE BRAND?
“I wanted to launch Jason Wu Beauty because I am literally obsessed with beauty,” the designer revealed to WWD.
He revealed: “It is thrilling to imagine the Jason Wu woman being able to find cosmetics that speak to her desire for products that are considered, of the highest quality and complement the refined femininity in my clothes.”
Jason added that: “These are hallmarks of my brand and I really wanted to explore what that could mean for her in the beauty space.”
He also opened up about how he began dreaming of this when he launched his first fragrance.
“I had in my mind this dream to create Jason Wu Beauty as an exclamation point to everything that I love.”
Jason Wu Beauty will go on sale at Target and Jasonwubeauty.com on January 17 2021.
Emma is a Senior Lifestyle Writer with five years experience working in digital publishing, ranging from book publishing to magazines. She currently looks after all things Lifestyle for Woman&Home, GoodToKnow and My Imperfect Life.
Before she joined Future Publishing, Emma graduated from the University of Warwick with a Bachelor of Arts degree in English and Comparative Literary Studies. After leaving education, she started out her publishing career in the world of books, working as a Publisher for an independent digital publisher specializing in back-list and debut commercial fiction novels. With a huge book list and a passion for bringing the best stories to the broadest audience possible, Emma filled her spare time with reading the latest best-sellers and catching up on hit adaptations.
In 2017 she joined TI Media as a fiction writing coordinator on Woman’s Weekly and Woman’s Weekly Fiction as part of the features team. From here, she used her love of books, working to bring short stories to our dedicated readers and began writing for the books pages of Woman, Woman’s Own and Woman&Home, as well as online features ranging from genre round-ups to travel pieces for womanandhome.com.
After honing her skills, Emma branched out online in 2020 when Future gave her the opportunity to focus on digital-first. When she’s not writing about the next big lifestyle trend, she enjoys cooking, long walks and watching as many crime dramas as she can!
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