Jason Wu Beauty is coming soon to a Target near you

Jason Wu has everything you need

Jason Wu, Jason Wu Beauty
Jason Wu, credit Alamy
(Image credit: Alamy)

Fashion Designer Jason Wu is perhaps best known for his styling of former First Lady Michelle Obama, but his talent and flair for creativity doesn’t stop with fashion. Now he looks set to conquer the world of beauty too.

Teaming up with NYX Cosmetics founder Toni Ko and her new incubator Bespoke Beauty Brands, Jason Wu has been hard at work on Jason Wu Beauty. 

WWD reports that the new brand has been described as a “collection of everyday makeup essentials”.

As big fans of everything from the best moisturizers for dry skin to lip and eye products, we couldn't be more excited. 


The initial launch will see the brand carried at 400 Target stores and will consist of 25 products for eyes, lips, cheeks and brows. Each of the products are cruelty-free and formulated to meet the Target Clean standards. 

And if you’re worried that these astonishing new products might break the bank, never fear. Jason Wu Beauty’s range will reportedly be priced at between $10 and $25. 

We can expect to see the beauty products hitting the shelves from January 2021. The new line will also be carried on the newly launched jasonwubeauty.com. 


While it’s still a few months yet before Jason Wu Beauty arrives in store, it isn’t the first collaboration between Target and the acclaimed designer. 

Back in 2011 the Target x Jason Wu collection sold out within a few hours. 

Now Toni Ko has told WWD: “The market could definitely use a high-end luxury fashion designer to do an amazing, beautiful cosmetics brand to bring that luxury feel to the aisles of your everyday chain stores.”

She went on to say in a press release that “functional makeup doesn’t have to be expensive”. 

Ko champions the idea that every customer “should have access to high-quality cosmetics that will make them look and feel their best, while being good to their skin”.


“I wanted to launch Jason Wu Beauty because I am literally obsessed with beauty,” the designer revealed to WWD. 

He revealed: “It is thrilling to imagine the Jason Wu woman being able to find cosmetics that speak to her desire for products that are considered, of the highest quality and complement the refined femininity in my clothes.”

Jason added that: “These are hallmarks of my brand and I really wanted to explore what that could mean for her in the beauty space.”

He also opened up about how he began dreaming of this when he launched his first fragrance. 

“I had in my mind this dream to create Jason Wu Beauty as an exclamation point to everything that I love.”

Jason Wu Beauty will go on sale at Target and Jasonwubeauty.com on January 17 2021. 

Emma Shacklock

Emma is a Senior Lifestyle Writer with five years experience working in digital publishing, ranging from book publishing to magazines. She currently looks after all things Lifestyle for Woman&Home, GoodToKnow and My Imperfect Life.

Before she joined Future Publishing, Emma graduated from the University of Warwick with a Bachelor of Arts degree in English and Comparative Literary Studies. After leaving education, she started out her publishing career in the world of books, working as a Publisher for an independent digital publisher specializing in back-list and debut commercial fiction novels. With a huge book list and a passion for bringing the best stories to the broadest audience possible, Emma filled her spare time with reading the latest best-sellers and catching up on hit adaptations.

In 2017 she joined TI Media as a fiction writing coordinator on Woman’s Weekly and Woman’s Weekly Fiction as part of the features team. From here, she used her love of books, working to bring short stories to our dedicated readers and began writing for the books pages of Woman, Woman’s Own and Woman&Home, as well as online features ranging from genre round-ups to travel pieces for womanandhome.com.

After honing her skills, Emma branched out online in 2020 when Future gave her the opportunity to focus on digital-first. When she’s not writing about the next big lifestyle trend, she enjoys cooking, long walks and watching as many crime dramas as she can!