Katy Perry is the latest celeb to start a non-alcoholic beverage brand: here's who else is in on the trend

From booze-free rosé to cocktail mixers, these are the items to add to your shopping cart

De Soi by Katy Perry, non-alcoholic beverage brand
(Image credit: De Soi)

Celebrity-owned non-alcoholic beverage brands have hit the scene, just in time to liven up Dry January. Who said that winter has to be bleak?

Considering the benefits of not drinking alcohol, many of your favorite A-Listers have decided to offer treats that deliver great taste without the negative wine hangover effects. Cheers to that!

Katy Perry is the latest to hop aboard the trend with De Soi, a line of sparkling non-alcoholic apéritifs in three flavors: "Golden Hour," "Champignon Dreams" and "Purple Lune." 

"Our apéritifs are full of feel-good adaptogens like maca and reishi mushroom 🍄 for a drink that helps you create, relax, and ease into the night," the singer writes on Instagram.



Non-alcoholic beverage brands by celebrities:

1. De Soi by Katy Perry

The brand's three flavors are a mixture of your favorite ingredients: "Golden Hour" features hints of citrus and lemongrass, "Champignon Dreams" is a blend of strawberries and grapefruit, and "Purple Lune" includes blackberry nectar, vanilla oak and rose petals.

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De Soi, Mix and Match Pack ( $70 (opens in new tab)

De Soi, Mix and Match Pack ($70 (opens in new tab)

A bottle of Champignon Dreams, a bottle of Purple Lune, and a 4-pack of our Golden Hour cans in one. 

2. Fosé by Luann de Lesseps

The Real Housewives of New York star and cabaret sensation Luann de Lesseps doesn't want to sacrifice great taste or the possibility of socialization that comes with going out for drinks. She created her alcohol-free rosé brand with the hopes of getting rid of any stigmas that are negatively attached to drinking etiquette. 

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Countess Luann’s Fosé Rosé, 2 bottles ( $37.99 (opens in new tab)

Countess Luann’s Fosé Rosé, 2 bottles ($37.99 (opens in new tab))

A sparkling non-alcoholic rosé featuring hints of Schisandra, damiana, tannin, rosemary, white oak and hibiscus, all with a white wine grape base. 

3. Betty Buzz by Blake Lively

Our Gossip Girl has stepped into a new line of business with Betty Buzz, a collection of sparkling non-alcoholic mixers in a variety of flavors: "Ginger Beer," "Sparkling Grapefruit" and "Lemon Club Soda," among others. 

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Betty Buzz, Grapefruit, Lemon Lime, and Meyer Lemon Club Soda Variety 12-Pack ( $29.99 (opens in new tab)

Betty Buzz, Grapefruit, Lemon Lime, and Meyer Lemon Club Soda Variety 12-Pack ($29.99 (opens in new tab))

One 4-pack each of Betty Buzz Sparkling Grapefruit, Lemon Lime and Meyer Lemon Club Soda in 9 oz. bottles. Note that this is an online exclusive.

4. Kin Euphorics by Bella Hadid 

The supermodel joined forces with Jen Batchelor to create "a daily braincare ritual designed to help you connect to your center and find better balance." Non-alcoholic spirits in the collection include the "Kin Julep," "Kin Citron" and more. 

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, $111 (opens in new tab)

Kin Euphorics, The Full Kin Kit ($138, $111 (opens in new tab)

An 8-pack of Kin Spritz, an 8-pack of Kin Lightwave, one bottle of Dream Light and one bottle of High Rhode. 

Danielle is a writer for woman&home and My Imperfect Life, covering all-things news, lifestyle and entertainment. 


The heart of her time at Future has been devoted to My Imperfect Life, where she's been attuned to the cosmos, new TV shows and relationship trends.  


Before her time at Future, Danielle was the editor of Time Out New York Kids and a news editor at Elite Daily. Her work has also appeared in Domino, Chowhound, amNewYork and Newsday, among other outlets. 


When Danielle is not working, you can usually find her reading a book, coffee at hand, or attempting a new recipe. (Recommendations always welcome!)