These are the most Instagrammed designer handbags

The top 10 most Instagrammed designer handbags? Birkin’s way up there.

Woman carrying designer bag HERMÈS Birkin travel bag 40 in light blue
(Image credit: Getty Images / Christian Vierig / Contributor)

It's no secret, Instagram is one of the best places to find fashion trends and upcoming drops. Whether it's uncovering one of the best sustainable fashion brands, finding out about Reformations sustainable line or drooling over the dreamy Simone Rocha x H&M collection, it's where many of us fawn over our dream designer items, especially it seems, handbags.

We all love a good handbag – they are an essential component of any capsule wardrobe. And there is no denying that it pays to buy quality. That's why, even though they can be quite pricey, designer bags are the perfect investment piece – it's all about cost per wear, right? 

If you're in the market for a piece that will never go out of style (and retain its value) then a simple scroll through IG will present you with hundred's of bag options. But still, whilst we may eventually own the Dior Saddle or the Chanel boy bag, our favorite celebrity and influencer feeds are like catalogues of all the things we'll never own. And, if you've ever wondered which are the most popular, aka the most Instagrammed designer bags, we have the answers for you.

A passerby wears a white knitted long jacket, an orange leather crocodile pattern Hermes Birkin bag

(Image credit: Getty Images / Edward Berthelot / Contributor)

The most Instagrammed designer handbags

The super sleuths at OnBuy have done a deep dive into the depths of Instagram to answer which designer bags are, in fact, the most Instagram-worthy.

  1. Hermès, Birkin bag
  2. Hermès, Kelly bag
  3. Dior, Lady Dior bag
  4. Gucci, GG Marmont bag
  5. Chanel, Boy bag
  6. Céline, Trapeze bag
  7. Gucci Dionysus, bag
  8. Dior, Saddle bag
  9. Chanel, Flap bag
  10. Givenchy, Antigona bag
  11. Prada, Nylon bag
  12. Céline, Luggage bag
  13. Loewe, Puzzle bag
  14. Louis Vuitton, Speedy bag
  15. Céline, Belt bag

Coming in at number one (unsurprisingly) with over 5.6 million posts on Instagram, is the Hermès Birkin bag. The highly coveted handbag is one, sadly, that few of us will ever own—or even see in real life. Birkin bags come in a range of fabulous colors and designs but are notoriously expensive—costing up to $300,000 / £250,000—and very hard to buy. 

*sigh* we can only dream...

In close second comes the heavenly Hermès Kelly handbag—with 5.5 million posts dedicated to it. 

According to Hermès, the famous bag was renamed in tribute to 1950s Hollywood actress Grace Kelly, after she was photographed holding the bag over her stomach to conceal the early signs of her pregnancy. "The bag shot to international fame and was renamed the Kelly ."

It’s sadly not even available to buy on the Hermes website, and they reportedly have a starting price of $8,000 / £6,000—even second-hand. Maybe Kylie Jenner has one or ten to spare… 

Third place goes to Dior’s Lady Dior handbag, with 2 million posts. Dior—a well-loved brand among the rich and famous—features twice in the top 10 and this bag is a Dior design classic.

The Gucci GG Marmont comes in at number four, with celebrity favorite—Chanel’s Boy bag rounding out the top five with 849,000 posts. It's been seen with stars
such as Beyoncé, Bella Hadid, and Paris Hilton.

The rest of the top ten follows with sixth place going to the Céline Trapeze bag with 660,000 tagged posts, The Gucci Dionysus bag with 646,880. Next comes Dior again with their Saddle bag – 558,122 posts, one cheapest of the 10, but still over £1,000.

Chanel comes in at ninth with their Flap bag  (532,139) and the Givenchy Antigona bag with 529,000 posts pips the tenth spot.

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.

Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.