Black History Month is coming up fast, and to celebrate, exercise-bike behemoth Peloton is spotlighting the talents of four Black artists with an activewear capsule collection of clothing and accessories.
Launching today, Peloton's Black History Month 2021 line comprises 18 bright, bold fitness pieces that honor Black stories, each designed by the international artists in tandem with Black Peloton instructors.
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Temi Coker, a Dallas-based artist whose work is inspired by his upbringing in Nigeria and his love for African culture, created a "Light the Way" range for the capsule with Peloton instructors Jess Sims and Chelsea Jackson Roberts. The range includes capri-length leggings, a sports bra, a printed tote, and a unisex pullover hoodie.
Johannesburg-based lettering artist Huston "Hust" Wilson collaborated with instructors Adrian WIlliams and Tunde Oyeneyin on his "Bring Your Whole Self" pieces, including women's leggings, a high-neck sports bra, men's printed shorts, a unisex pullover sweatshirt and a unisex muscle tank.
Hailing from Lexington County, South Carolina, illustrator Sanford Greene tapped into his comics experience for his "Come Into Your Power" range, which feature god and goddess-inspired items like a reusable water bottle, a unisex hoodie, and a baseball hat, created in partnership with instructors Chase Tucker and Alex Toussaint.
And in her "United We Move" section, Los Angeles illustrator Monica Ahanonu was inspired by the unity of Black cultures and used it to create colorful items like a sports bra and leggings set, a printed tote, a zippered hoodie and more. Pricing across the entire capsule extends from $25 for accessories (water bottles, baseball caps) and $82 for apparel pieces, like the gym leggings.
“At Peloton—we recognize that every single person has a story to tell, and as a platform, we are dedicated to amplifying the diverse and powerful Black voices that make up our global community,” said Jill Foley, Peloton's vice president of apparel. “We have always been a members-first organization, and this collection is all about celebrating our community. This collection seeks to shine a light and honor the vast experiences within the Black diaspora through art—something that is of such vital importance during these pivotal times.”
The fitness brand is also putting their money where their mouth is, donating $100,000 to The Steve Fund, a non-profit organization that works to support young people of color and their families with mental health and emotional well-being resources and programming across the country.
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