Sha’Carri Richardson lands a huge ad following Olympics disqualification

Catch the track superstar in a new Beats ad edited by Kanye

EUGENE, OREGON - JUNE 19: Sha'Carri Richardson reacts after competing in the Women's 100 Meter Semi-finals on day 2 of the 2020 U.S. Olympic Track & Field Team Trials at Hayward Field on June 19, 2021 in Eugene, Oregon. (Photo by Cliff Hawkins/Getty Images)
(Image credit: Getty Images)

Although we won't witness Sha'Carri Richardson compete in the Olympics this year, the track and field superstar is just getting started. 

On Tuesday night, an ad for Beats Studio Buds dropped with Sha'Carri Richardson as its star and Kanye West's brand-new "No Child Left Behind" as the background track. (The rapper/Kim K's ex also edited the ad.) 

The nighttime shoot takes place on the field as Richardson gears up for a run, and the powerful clip ends with the words, "Live Your Truth."

See Sha'Carri Richardson in the Kanye West commercial for Beats

Beats By Dre captioned the clip on YouTube by stating: "Sha’Carri doesn't need you to let her do anything." Preach!

Earlier this year, the track star turned heads with her record-breaking performance at the 100-meter dash during the U.S. Olympic Trials. Although she was Tokyo-bound, the 21-year-old athlete suffered a setback when she was disqualified for marijuana usage. She was given a month-long suspension, and fans held out hope that she would still be able to partake in the 4x100 relay team, but unfortunately, she was left off the roster. 

In a candid interview with the TODAY Show, Richardson took responsibility for her actions and issued an apology to the track community. Before the qualifiers, she had suffered the loss of her biological mother, which she attributes to the reason for her marijuana usage. 

"As much as I'm disappointed, I know that when I step on the track I represent not only myself, I represent a community that has shown great support, great love," she said. "I apologize for the fact that I didn't know how to control my emotions or deal with my emotions during that time."

But 2021 isn't the end. Richardson has assured us all that she'll be back. 

"I have plenty of Games left in me to compete in and I have plenty of talent that backs me up because everything I do comes from me naturally. No steroid, no anything."

We're anxious to see what records she breaks next.

Danielle Valente
Digital News Writer

Need a TV show recommendation? Maybe a few decor tips? Danielle, a digital news writer at Future, has you covered. Her work appears throughout the company’s lifestyle brands, including My Imperfect Life, Real Homes, and woman&home. Mainly, her time is spent at My Imperfect Life, where she’s attuned to the latest entertainment trends and dating advice for Gen Z.

Before her time at Future, Danielle was the editor of Time Out New York Kids, where she got to experience the best of the city from the point of view of its littlest residents. Before that, she was a news editor at Elite Daily. Her work has also appeared in Domino, Chowhound, and amNewYork, to name a few. 

When Danielle’s not writing, you can find her testing out a new recipe, reading a book (suggestions always welcome), or rearranging the furniture in her apartment…again.