TikTok's Wet Skin Trend could be your skin savior this winter

Say hello to glowing skin as the temperatures drop...

Young woman applying hyaluronic drop and skin mask beauty treatment on her face.
(Image credit: Getty Images)

What was beauty and skincare before TikTok? We can barely remember what our routines were like without TikTok's beauty hacks. And we’ve just found another one that goes by the name of the Wet Skin Trend—which could be an absolute life-saver if you suffer from winter skin.

As all our fellow sensitive skin sufferers will know, winter can be brutal on our faces. No matter what creams we use, how warm we dress, or how careful we are with our make-up (with the help of the best foundations for sensitive skin)—we still end up with dry, cracked skin and red pigmentation. Though perhaps the remedy is in sight thanks to the latest trend taking over TikTok.

Say hello to the Wet Skin trend! As is made clear in the name, the hack involves having a wet face—and applying moisturizer onto it directly. This might sound bizarre but the skincare lovers on TikTok are really making a case for it.


What are the benefits? #skincare #moisturiser #dampskin #skinscience #skincaretips

♬ original sound - Rifah

User mynameisrifah, who is a cosmetic chemist, says that applying moisturizer to a wet face really does have some amazing benefits, especially for anyone with dry skin. 

Rifah says it “traps moisture into your skin” and will leave your skin plump and hydrated and is actually more effective than applying moisturizer to a dry face. She advises washing your face, dabbing away the excessive (just a little!), and then applying your cream of choice—or you can use a face mist beforehand instead.

We double-checked the claims with Tori Rosero, MUA and founder of Glowbade Academy, who agreed. She says: "It's the best remedy to get more moisture and hydration into the skin as when your skin is hydrated and plump, the surface will absorb the moisture from products more effectively. This technique is great during the winter months, especially for those with dry and tight skin.

woman splashing water on face - stock photo

(Image credit: Getty Images / JGI/Jamie Grill)

“For those who really want that extra dose of hydration and who suffer from dry skin, I’d recommend applying an overnight face mask. When you sleep your cells are replenished so the mask, you’ll really see the benefits of the wet skin trend and wake up with plump, nourished skin.”

Tori also added that the trend works with serums, moisturizers, face oils, and hydrating sheet/peel masks. So whatever your skincare routine or favorite products, you can put this trend to the test!

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.

Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.