These days we're all seriously clued up about exactly what's in our skincare and, more specifically, what the current beauty buzzwords can actually do for our skin - from the non-comedogenic foundations that won't clog up our pores, to the best vitamin C serums for brighter skin.
Case in point: Lookfantastic has revealed the most popular skincare ingredients that online shoppers are Googling, and it makes for pretty interesting reading.
So, which came out in the top three?
In third place is niacinamide, a great all-rounder that can help minimise the appearance of pores, even skin tone and smooth fine lines and wrinkles.
Just missing out on the top spot is hero hydrator hyaluronic acid, which is known for drawing moisture from the environment into your skin, and being able to hold up to 1,000 times its own weight in water.
And in first place it's none other than salicylic acid, known for its blemish-busting properties. A beta-hydroxy acid, this is an anti-inflammatory ingredient that helps to dissolve pore-blocking debris and calm angry breakouts.
Considering that the majority of us have experienced some kind of mask-related breakout this year, it's hardly surprised that salicylic has come out on top!
Keep reading for the full list of trending skincare ingredients below.
The top 10 trending skincare ingredients
- Salicylic acid
- Hyaluronic acid
- Azelaic acid
- Glycolic acid
- Rosehip oil
- Shea butter
- Vitamin C
Will you be adding any of these popular skincare ingredients to your routine?
Lucy is a beauty journalist who has written for titles including Marie Claire, Cosmopolitan, Women's Health, InStyle and Woman & Home, and regularly contributes to My Imperfect Life. Most recently she was Junior Beauty Editor at Marie Claire. Covering skincare, haircare, make-up and wellbeing, her job involves anything from picking the brains of the world's top dermatologists to swatching the latest and greatest foundations. When she's not got beauty on the brain, you're most likely to find her spending time with dogs (her sister owns one very sassy cockapoo), reading or sleeping. She's also a big fan of RuPaul's Drag Race, rosé and and house plants that stay alive.
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