This $3 Wet 'n Wild brow pencil claims to speed up eyebrow growth - and it's selling out fast

Closeup of a Young Confident Woman Filling in her Eyebrows - stock photo

(Image credit: Caroline Tompkins / Refinery29 for Getty Images)

published 29 January 2021

There's more than meets the eye to Wet 'n Wild's Brow-Sessive Brow pencil. The brand's new innovation is so smart it not only fills in sparse patches with feathery stokes for immediate gratification but it also helps your brows grow with an ingredient renowned for its results. Oh and did we mention it only costs $2.99?

The ingredient in question is castor oil (opens in new tab). This vegetable oil, pressed from castor beans, is loaded with vitamin E, has high levels of fatty acids, which are good for soothing down wiry hairs that ruin an otherwise sleek brow. The scientific jury is still out as to whether caster oil really helps with hair growth. But the good news is, the oil's ricinoleic acid is thought to boost the condition and moisture of brow hair, which is essential for healthy growth.

Like the best vitamin C serums (opens in new tab), a brow pencil is a must-have in your routine. And the appeal of The Brow-Sessive pencil is so great, it has already completely sold out at Walmart once. Shoppers on Wet 'n Wild's website shoppers wax lyrical about the creamy texture, which is like the lovechild of a pomade and pencil, ticking every box for pigment and slip.

The pencil comes in three colors, which adds invisible dimension to brows, and the added benefit of a built-in spoolie makes blending fuss-free.

One satisfied Ulta shopper said: "I love this brow pencil better than my high end brands! I will never pay 30 bucks for a brow pencil again! I had my brows done in less than 5 mins and it usually takes me 15-20 mins on my brows. The formula is so smooth and easy to work with: I will definitely stock up on these especially for the price!!!"

In other words, say hello to dense, defined brows.

Fiona Embleton is a multi-award-winning beauty editor who has tested over 10,000 products in her 10 years + of writing and shooting beauty stories. For the past four years, she was the Senior Beauty Editor at Marie Claire, having previously worked in the role of Beauty Editor at both Stylist and Cosmopolitan. She has recently gone freelance and alongside My Imperfect Life, she has written for titles including ELLE UK, ELLE Canada, Buro 247, Harper's Bazaar Arabia, Vogue Scandinavia, and ES Magazine. Beauty journalism allowed her to marry up her first-class degree in English Literature and Language (she’s a stickler for grammar and a self-confessed ingredients geek) with a passion for make-up and skincare, photography, and catwalk trends. She loves jumping on the latest internet-breaking beauty news, dissecting the best red carpet looks, and having the crème de la crème of dermatologists, make-up artists, and hairstylists on speed dial so she can tap them for the best advice. She’s a discerning beauty shopper and knows it can be confusing trying to navigate what’s hype and what really works. So if she really likes something, you can trust that she has reached that opinion by vetting it against everything else she’s ever tried. Her career highs? Interviewing Cate Blanchett and winning a Jasmine Award for the deeply personal feature Cancer Stole My Mother’s Scent.

This $3 Wet 'n Wild brow pencil claims to speed up eyebrow growth - and it's selling out fast

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