Ann Summers is launching an eco-friendly sex toy for Earth Day 2021

Happy Earth day!

Ann Summers Womanizer Premium Eco vibrator
(Image credit: Ann Summers / Womanizer)

Ann Summers is launching an eco-friendly sex toy to mark National Earth day 2021, and we’re buzzing (sorry!) to help our planet. The Womanizer Premium Eco will be available at Ann Summers exclusively for two weeks from 22nd April and has been designed to be Earth-friendly. 

With so many types of vibrator out there, it’s important to find the right one for you—be it one of the best app-controlled vibrators, a hands-free sex toy, or one of the more sustainable versions now being added to the market.

Sex toys are a booming business that is going to be worth an estimated £25 billion by 2025, but with a lot of success and sales comes a lot of waste. Think of all the packaging that comes with just one sex toy...

Ann Summers has said they “recognize the importance of responsible, recyclable toys and, like Womanizer, are also committed to the short and long-term future of the environment.”

“By offering eco-friendly alternatives to damaging plastic products, we are able to reduce harmful waste and provide a sustainable option for today’s environmentally conscious customer.”

The Eco, which was announced earlier this month, is recyclable, 100% vegan and has 12 intensity modes. It also features magnetic charging, smart silence and pleasure air technology to stimulate the clitoris. Buying the Premium Eco will not only make you feel good (in more ways than one) but also does the planet good. What more could you ask for?

Womanizer Premium Eco

(Image credit: Ann Summers / Womanizer)

The Premium Eco will be available online and in stores and costs £170. It features recyclable packaging, a rechargeable battery (essential!) and uses a biodegradable material called ‘Biolene’.

The toy is a new addition to Ann Summers’ eco-friendly range which already includes the sustainable Knickerbox lingerie line. They also offer a range of solar-powered toys.

As Ann Summers says, “Loving our planet can be orgasmic.”

Naomi Jamieson
Naomi Jamieson

Naomi is a trainee News Writer with the Women's Lifestyle team. She has a background in design, having studied Illustration at Plymouth University but has taken a leap into the world of journalism after always having a passion for writing. She currently writes pieces on fashion, wellbeing, and entertainment for GoodTo and My Imperfect Life and is training for an NCTJ Qualification. 

Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.