The third evolution of Beyoncé's Ivy Park collection has been trending since it was announced on January 25th, and the super-cool promo visuals spotlighting the refreshingly affordable activewear certainly warrant all the hype
The new "Icy Park" range captures winter aesthetics perfectly, with light tones and faux-fur trimmed items. After teasing the latest collection for a few weeks, Beyoncé announced that the Adidas collaboration will be available to shop online on February 19th and in store on February 20th.
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The third Adidas x Ivy Park collab will feature comfy loungewear pieces, activewear apparel and, of course, sneakers that marry Beyoncé's iconic personal style with alpine-ready aesthetics and classic Adidas silhouettes. Ivy Park offers a diverse range of sizing for all their collections, which run from XXXS-4XL, and pricing will stretch from $30 for accessories to $850 for outerwear.
With Icy Park, Beyoncé has vowed to “bring the streets to the slopes,” previewing a star-studded line up rocking the new wintry wardrobe in a teaser video. The vid focuses on everything snowy and snug, and we can't wait to get our hands on the pieces.
Rapper Gucci Mane, singer Kaash Paige and fashion mogul Hailey Bieber are among the illustrious crew who have posed in Icy Park gear, and it's safe to say we’re sold! Mane models a gold parka in the collection's promo, complemented by a white faux fur peacoat with an Adidas logo flashed on the back. Boots and track pants, also worn by Mane in the teaser, are also available in the range.
For her part, Bieber is posed on the hood of a truck matching her pink printed two-piece, looking like a real Barbie dream. Her 'fit is accessorized with a pink Ivy Park beanie, white sneakers and white socks from the collection.
Footwear naturally features heavily in the Adidas drop, and Ivy Park reps have confirmed to fans there will be five new shoe designs to pick from. And that's not all—the icy line includes updates to the original Ivy Park Ultra Boost, Forum Lo, Forum Mid and Super Sleek sneakers, as well as a brand-new, mountain-ready Super Sleek Boot.
So if you're on the lookout for the latest launch, you better get on the Ivy Park site as soon as possible, as Beyoncé's last two collections with Adidas sold out in just a couple of minutes, and we promise you can't afford to miss it this time!
Since December 2020, Kudzai has worked as a trainee journalist at FUTURE, writing about fashion, entertainment and beauty content for My Imperfect Life.
Kudzai previously worked as a freelance fashion wardrobe stylist, directing magazine photoshoots and coordinating the fashion direction of recording artists.
A fully qualified Journalism and Media graduate from De Mont Fort University, Kudzai graduated in the summer of 2020.
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