The Billie Eilish perfume is coming this fall and we're happier than ever

She just teased something on Instagram...

 Billie Eilish attends The 2021 Met Gala Celebrating In America: A Lexicon Of Fashion at Metropolitan Museum of Art on September 13, 2021 in New York City.
(Image credit: Getty Images / Theo Wargo / Staff)

There’s no feeling quite like the excitement that comes when your favorite singer releases a perfume—it's a chance to add the best perfume for women to your list. We all went wild for Ariana Grande’s God is a Women fragrance, and again when Rihanna launched her Fenty perfume—and now it looks like a Billie Eilish perfume is coming our way this fall.

Brace yourselves Billie fans, if our eyes do not deceive us, the Happier Than Ever singer just announced a fragrance. A true regular on our feeds—remember the Billie Eilish Met Gala dress—Eilish first teased the news with three very interesting clips to her Instagram stories. 

The first two, saw what appeared to be a gold decolletage sculpture, perhaps hinting at the shape of the perfume bottle. The third clip was of Billie herself spraying something onto her own neck with the secret emoji.

Billie Eilish perfume: here's what the fans thought

These hints were all Twitter’s sleuths needed to start theorizing about their meanings—some fans thought the gold collarbone sculpture was a replica of Billie’s iconic Vogue shoot, where she shed her signature baggy clothes for the first time and was pictured in a very similar pose.

One fan wrote: “the Billie Eilish perfume bottle is literally her omg!!!”

This looks likely as body-shaped bottles are classics for perfume—Jean Paul Gaultier for example is known for bust bottles.

Another posted claiming the gold bust could be hinting that the perfume will be named ‘Goldwing’ after one of her latest songs.

Others simply couldn't contain their excitement—and we relate—with one fan tweeting “I can't wait to spray the perfume and transform in Billie Eilish”


Billie stoked the rumor flames further by posting a selfie to her feed with the gold sculpture just in view, with the caption: “you’ll know more tomorrow ;))))).”  

Billie Eilish perfume: What we know so far

We've never been so happy for a rumor to be true—nor have we ever refreshed our Insta feed so much in one day. 

As promised, Billie Eilish has announced that her debut fragrance 'Eilish' is coming this fall!

She posted a picture of herself and the gorgeous gold bottle, which is indeed a bust sculpture of the singer, and captioned the post: "I am SO EXCITED to finally share my debut fragrance “Eilish” with you!!!!!!!!!!!!!! AHHHHHHHHHHHHHHHHHHHHHHHHHH!! this is a scent that I’ve been chasing for years and years. this is my favorite smell in the WORLD."

"🤎🤎🤎 fragrance has always been such an enormous part of my life and existence since I can remember, and it was a dream to create this scent and bring my ideas to life. this has been one of the most exciting things I’ve ever done. I can’t wait for it to be yours so soon!!!!!"

She also shared the new account @billieeilishfragrances with her fans and a link to the website where you can buy her new scent when it launches. You can also sign up for early access!

We're already obsessed, and can't wait to find out the scent of Billie's first-ever perfume—which we repeat, is coming THIS FALL!

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.

Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.