Rihanna's sell-out Fenty Perfume is finally back at Sephora and permanently this time

The Fenty Perfume is back for good, folks! Here's where to shop RiRi's dreamy signature scent...

An orange/brown glass bottle of The Fenty Perfume by Rihanna in an orange check template
(Image credit: Fenty Beauty/ Harvey Nichols)

Okay, we know it's not new music, but we'll take it. Rihanna's sell-out Fenty Perfume is finally back in stock at Sephora and this time, it's here to stay—so drop everything Riri fans and hightail it over to the beauty retailer (and be sure to check out the Sephora sale while you're at it!).

If you sadly missed out on the chance to snap up one of the best perfumes currently on the market the first time around, today is your lucky day. The Fenty Beauty founder, who redefined the meaning of pregnancy style, has restocked her long-awaited perfume, which will now remain a permanent member of the Sephora fragrance family!

While we do already know Rihanna’s favorite perfume, we can now also purchase one she’s created herself for her brand which she says: "exudes everything I feel, everything I am and everything I want to be," so it's safe to say we're excited!

So, what are you waiting for? Here's all the intel you need, from what notes the viral Fenty perfume features and where to shop it STAT.

Where can I buy Fenty eau de parfum?

Currently, RiRi fans can snap up the Fenty Perfume online at Sephora US, as the spritz, which is one of the best vanilla perfumes, is now a permanent fixture at the beauty retailer (FYI Glossier is also coming to Sephora, in case you missed the memo!). From February 10, US shoppers will also be able to find it in-store at Sephora.

You can also find it at Harvey Nichols in the UK but it's sadly not in stock at Sephora UK just yet.


Fenty Beauty, Fenty Eau de Parfum

RRP: $140/£145

Yes, you can now shop the Fenty perfume, alongside your favorite beauty staples like non-comedogenic foundations and eyeshadow palettes.

A great buy if you're looking for the best long-lasting perfumes, the fragrance features warm floral notes of rose and magnolia, along with a fruity blend of coconut, blueberry, tangerine and of course, a dash of vanilla.

Shoppers can also buy the fragrance straight from the Fenty Beauty website. After its initial sell-out, Riri announced the long-awaited restock for the Fenty website on Instagram with a seriously aesthetic Instagram video of the dreamy perfume being poured into its amber-colored bottle. She captioned the post "How sexy is this?!!"—very sexy indeed!

What does Fenty Eau De Parfum smell like?

The gorgeous perfume is encased in a glass, brown bottle, with floral notes of geranium, magnolia, and fruity hints of blueberry. It also has a hint of spice and scents of 'seductive' musk. 

Fenty says that the unisex scent, once sprayed onto your skin,  will create a unique scent—just for you. And as much as we all wanted to smell exactly like Riri—that sounds pretty dreamy.

Rihanna describes the scent as: "a memory, encapsulated into a fragrance. You never forget it.

The experience, it comes and goes. But the memory can hold onto us for life.  And a lot of the time the memory of that experience is triggered by scent."

When did Rihanna announce the Fenty Perfume?

Rihanna teased the exciting news in July 2021, with a clip-on Fenty’s Instagram account. The clip shows snaps of a brown glass bottle with the caption: “Something sensual, confident yet sexxy ✨coming your way very soon...😉 ”

This isn’t the first-ever perfume that Rihanna's created, but it is the first scent for Fenty Beauty. Fans will remember iconic smells such as Reb’l Fleur and RIRI. 

As you can imagine, fans went wild for the news. One wrote: “FENTY FRAGRANCE OMGGGG”

Another said: “Omg if it’s a fragrance I’m already sold 🔥😩 ”

A third commented: “We all gonna smell the same 😂”—imagine a world where we all smell ‘confident yet sexy’—yes please.”

Thankfully, we didn't have to wait long for the fragrance, and now that it's here our lives have never been or smelt better.

Naomi Jamieson
Lifestyle News Writer

Naomi is a Lifestyle News Writer with the Women's Lifestyle team, where she covers everything from entertainment to fashion and beauty, as well as TikTok trends for Woman&Home, after previously writing for My Imperfect Life and GoodTo. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but lept into the media world in 2020, after always having a passion for writing and earned her Gold Standard diploma in Journalism with the NCTJ.

Before working for Future Publishing’s Lifestyle News team, she worked in the Ad production team. Here she wrote and designed adverts on all sorts of things, which then went into print magazines across all genres. Now, when she isn’t writing articles on celebs, fashion trends, or the newest shows on Netflix, you can find her drinking copious cups of coffee, drawing and probably online shopping.