This extreme brow trend is up 160% on Pinterest - would you do it?

Bleached brows are having a moment right now. Here's everything you need to know about the 'invisible brow' trend...

bleached brows
(Image credit: Getty Images Chloe Sevigny during Seabiscuit Los Angeles Premiere at Mann's Bruin in Los Angeles, California, United States. (Photo by Jeff Kravitz/FilmMagic))

As brow trends go, bleached brows are making a surprise appearance all over our Pinterest inspo boards.

We'll confess all now - we did not see this coming after brow lamination, and the statement-making definition it bestows, had such a major moment in 2020.

But perhaps one explanation for throwing it back to Chloe Sevigny at the LA premiere of Sea Biscuit - all white slip dress and ethereal bleached brows - is our current obsession with nostalgia. Studies reveal that we are harking back to the 'good old days' as a distraction from Covid-19 misery - something set to take over social media and influence how products are marketed to us in 2021.

Bringing the trend more mainstream in 2020 has been Hailey Bieber who proved that 'bleached' and 'chic' can sit in the same sentence. 

A post shared by Hailey Rhode Baldwin Bieber (@haileybieber) (opens in new tab)

A photo posted by on

And, if you're still not convinced, look to make-up trailblazer, Isamaya Ffrench for a how-to on nailing the trend. 

A post shared by Isamaya Ffrench (@isamayaffrench) (opens in new tab)

A photo posted by on

If you're thinking of trying the trend yourself, brow bleaching is best left to the professionals — otherwise, you run the risk of your brows turning a brassy orange shade or accidentally singeing them off with bleach.

But if you want to see what you would look like with lighter brows before you commit, try using Benefit 3D Browtones Instant Color Eyebrow Highlights (opens in new tab) - it's like a temporary highlighter for even darker brows.

Benefit 3D Browtones Instant Color Eyebrow Highlights, $24, Ulta (opens in new tab)
Fiona Embleton

Fiona Embleton is a multi-award-winning beauty editor who has tested over 10,000 products in her 10 years +  of writing and shooting beauty stories. For the past four years, she was the Senior Beauty Editor at Marie Claire, having previously worked in the role of Beauty Editor at both Stylist and Cosmopolitan. She has recently gone freelance and alongside My Imperfect Life, she has written for titles including ELLE UK, ELLE Canada, Buro 247, Harper's Bazaar Arabia, Vogue Scandinavia, and ES Magazine. Beauty journalism allowed her to marry up her first-class degree in English Literature and Language (she’s a stickler for grammar and a self-confessed ingredients geek) with a passion for make-up and skincare, photography, and catwalk trends. She loves jumping on the latest internet-breaking beauty news, dissecting the best red carpet looks, and having the crème de la crème of dermatologists, make-up artists, and hairstylists on speed dial so she can tap them for the best advice. She’s a discerning beauty shopper and knows it can be confusing trying to navigate what’s hype and what really works. So if she really likes something, you can trust that she has reached that opinion by vetting it against everything else she’s ever tried. Her career highs? Interviewing Cate Blanchett and winning a Jasmine Award for the deeply personal feature Cancer Stole My Mother’s Scent.