Love them or hate them, bleached brows aren't going anywhere in a hurry. In fact, the TikTok-viral and celebrity-approved bleached eyebrows trend is having a second wind for spring 2023—here's what you need to know...
It's pretty universally acknowledged at this point that TikTok is the place for all things beauty news. From the latest style trends like this year's 'coastal-cowgirl' aesthetic to the season's must-have manicures like lip gloss nails. We're not ashamed to say that we take a fair few beauty cues from the app and right now it seems bleached brows are back for round two.
The trend initially gained traction in spring 2022, with Kendall Jenner even rocking the look to the 2022 Met Gala, and now we're jumping back on the icy bandwagon once again. So, for anyone wanting to dabble in the look, here's a breakdown of the trend, plus a recap of the best celebrity looks to inspire your next brow transformation.
What is the bleached brows trend?
Well, it's really as the name suggests, the trend involves bleaching your brows to achieve either a statement cool-toned platinum blonde or a barely-there brow effect (which has been an editorial favorite lately) and it can truly change your entire look and vibe.
Right now, on TikTok, the 'bleachedeyebrows' hashtag has over—brace yourselves—118 million views to its name, with users revealing their dramatic before and after looks (see below!) and while we're not fully convinced by the '90s thin brows resurgence, we totally get the temptation of bleached brows.
@daniellemarcan ♬ GIRL JUST DO IT - Beph
@uniquelytyana ♬ Don't Hate Me - Swing Set Version - Lola Young
While it might sound slightly terrifying, it's actually a very versatile look. If you've got brunette hair for instance and want to lighten your locks for summer, you can then also opt for a subtle, lightened brow look, to ensure they don't look too contrasting. Or perhaps if you're yearning to try the copper hair trend, bleaching your brows could enable you also then tint your brows a matching auburn hue.
If you're wanting to try platinum, icy blonde hair, having equally icy brows can create a seriously cool and edgy look—though we strongly advise getting your brows bleached by a professional.
Plus, with any bleach brow look, there's nothing stopping you from then simply filling in your more barely-there brows with a tinted eyebrow gel or pencil if you want a bolder look, or simply have bleaching regrets (we've all been there).
Still not convinced by the merits of bleached brows? Well, luckily for you there's also a method to trying the look that requires no commitment on your part...
The concealer bleached brow hack
Amid the plethora of brow-bleaching videos TikTok has to offer, there's also another trend making the rounds, which is less scary—using your concealer.
Yep, if you want to try the trend but aren't ready to take the big leap, beauty lovers are recreating the trendy look by covering their brows in concealer.
@stxph.h ♬ original sound - stephhui
@meghancurrrie kind of a slay….
♬ original sound - shea
All you have to do is brush your go-to concealer shade through your brows, set it and voila, you've got a lightened brow look, without any of the burning or regrets...
Best celebrity bleached eyebrow looks
For anyone looking to try the trend, here's a little inspo roundup of celebs rocking the look—from Kendall Jenner to Emma Chamberlain...
1. Kendall Jenner
As mentioned, Kendall repped a bleached brow look at the Met Gala 2022, which she paired with her dramatic black Prada gown.
2. Maisie Williams
Game Of Thrones star, Maisie Williams also opted for bleached brows as she ascended the Met's famous steps, but has actually rocked this look quite a few times—just one scroll of her Insta feed will give you all the inspo you need.
3. Bella Hadid
Bella Hadid has also rocked the bleached brow look several times—especially on the runway—but we loved this look from January 2023.
4. Halsey
We're obsessed with this bold look from Halsey!
5. Doja Cat
Doja's bleach brows are always a work of art!
6. Emma Chamberlain
Emma also rocked the look for a shoot with Porter magazine, along with equally icy hair!
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