As brow trends go, bleached brows are making a surprise appearance all over our Pinterest inspo boards.
We'll confess all now - we did not see this coming after brow lamination, and the statement-making definition it bestows, had such a major moment in 2020.
But perhaps one explanation for throwing it back to Chloe Sevigny at the LA premiere of Sea Biscuit - all white slip dress and ethereal bleached brows - is our current obsession with nostalgia. Studies reveal that we are harking back to the 'good old days' as a distraction from Covid-19 misery - something set to take over social media and influence how products are marketed to us in 2021.
Bringing the trend more mainstream in 2020 has been Hailey Bieber who proved that 'bleached' and 'chic' can sit in the same sentence.
And, if you're still not convinced, look to make-up trailblazer, Isamaya Ffrench for a how-to on nailing the trend.
If you're thinking of trying the trend yourself, brow bleaching is best left to the professionals — otherwise, you run the risk of your brows turning a brassy orange shade or accidentally singeing them off with bleach.
But if you want to see what you would look like with lighter brows before you commit, try using Benefit 3D Browtones Instant Color Eyebrow Highlights - it's like a temporary highlighter for even darker brows.