The bubble ponytail is the latest hairstyle taking over social media – here’s how to recreate it

Because who said the humble ponytail had to be boring?

woman tying her hair into a ponytail
(Image credit: JGI/Jamie Grill via Getty Images)

The bubble ponytail is the latest hair trend to be re-popularized by social media, and we're lowkey obsessed with it. It's a style that looks kinda high maintenance but in reality is surprisingly easy to pull off. Ideal for Zoom drinks, then.

This style involves pulling your hair into a regular ponytail before separating into several sections using hair elastics, then pulling each section to create a "bubbled" appearance, hence the name. (It goes without saying that you'll need long hair or extensions for this one!)

Although it's seen a resurgence on social media of late, the style has been seen on the runway at Fashion Week too – namely the Fall 2014 Valentino show, below. However, the 2021 edition has a more laid back and lived-in vibe.

A model walks the runway during the Valentino show as part of the Paris Fashion Week Womenswear Fall/Winter 2014-2015 on March 4, 2014 in Paris, France

(Image credit: Pascal Le Segretain / Staff via Getty Images)

Already obsessed with the style? Keep reading for a few tips and tricks to recreate the bubble ponytail style yourself at home.

How to pull off the bubble ponytail trend 

This first clip from TikTok shows one technique that involves turning sections of hair back on themselves before to help secure each "bubble" in place.


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♬ Yellow Hearts X Love Songs - rapidsongs

For a more lived in style like the below, you can also use a texturizing spray or dry shampoo through your hair for added volume and texture.


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♬ Myself - Bazzi

Meanwhile top hairstylist and ghd and Wella ambassador Zoë Irwin has previously shared an Instagram tutorial for a twist on the style, which braids velvet ribbon through the ponytail.

"I use fine velvet ribbon as it gives a luxe edge and the velvet holds hair really well," she writes. "Perfect for second day hair, I slicked on serum before. I used luxe oil by @wellahairuki to give extra shine to the look. My tip is to wipe your hands before you tie to get extra grip. It gives a ponytail a stand out vibe."

Seriously chic.

Will you be giving this one a whirl?

Lucy Abbersteen

Lucy is a beauty journalist who has written for titles including Marie Claire, Cosmopolitan, OK!, woman&home and Women's Health, as well as regularly contributing to My Imperfect Life. Her work covers everything from skin and haircare tips to trying and testing the latest beauty launches, and interviewing celebrities and experts. A certified dog person, her other interests include mental wellbeing, books, piña coladas and not getting caught in the rain.